Just,Plain,English,Please,Mark marketing Just Plain English Please!
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Marketing is very much a visible part of your business. No matter whatkind of promotional media you use, be it brochure printing or flyers,every business cannot ignore the fact that words in your trifoldbrochures for one, remain and are used long after your print media hasreached its expiration date.There is a very good chance of yourtarget clients becoming actual buyers of your product when your printads are readable and well understood. At first reading, your brochureprinting message can convey a strong message when your target clientsunderstand your content in the sense that you intend it to be.So how do you convey a readable message? With plain English of course.PlainEnglish, or everyday language, is your brochure printing messagewritten in a style that is easy to read and can be well understood bymany people. What makes it so easy for your target clients to get it isits clear and concise style. In addition, plain English will alsobenefit you as the marketer because it is quicker to write, faster toread, and puts your message out there in friendlier ways.When using plain English, you should: Choose simple words.Youdo not need to impress your target clients with highfalutin words thatthey do not even understand what you are trying to say. Removeunnecessary words. Instead, focus on simple, everyday words thatemphasize your message in short sentences. It will go a long way inmaking your prospects feel comfortable with your message. Not tomention the fact that they will immediately get your message at thevery first reading, usually.Keep your sentences short.Shortand simple sentences keep your target clients attention. Do not borethem to death with too many details. They can always call on you ifthey need further clarification.Create lists.You want yourideas to sink in, try using lists in your brochure printing. Just likehaving an outline of your content, your list would make it easier foryour target clients to get your message point-by-point.Avoid using too many jargons.Cut down on your use of jargons and use defined terms on the minimum.Be specific rather than general.Do not allow your readers to get distracted with too general a content. Use concrete examples to explain what you mean.Finally, always remember to write as if you are talking to the reader.Whatis more satisfying than having your target clients get what you reallymean? When you have that kind of relationship with your prospects, itis easier to put your offer across in your trifold brochures and make asales pitch to your readers. Article Tags: Plain English, Brochure Printing, Target Clients
Just,Plain,English,Please,Mark