Things,Decide,When,Brochure,Pr marketing 4 Things to Decide on When Brochure Printing
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Having dealt with brochures for many years, I have summed up the basic questions you need to decide on when you start brochure printing. It is always harder to start a process than to end it. In terms of brochure printing some people may go around the important questions and get caught up in creating its design. The brochure design is of course important. A full color brochure printing will not get far with a bad design. However, the whole brochure printing process can only start when you have decided on five important things. Decide on them, and you can start worrying about other things like the design.The first decision you must make is how big your full color brochure should be. Surprised? It sounds terribly mundane, but brochure size determines your design as well as the amount of content for your brochure. You cannot just say that you want a standard sized brochure without considering how much content you will put on it. Larger sizes can indeed carry more images and content. However, this if course will cost more, and keep note that some people get bored with overly long brochures. Try to have the smallest size possible printed with a well-written and concise content. This assures the highest possible chances for distribution without missing out on information.Next, you must decide on the brochure folds. There are several ways to fold a brochure. This also has a direct impact on your brochure printing design. It can have as little as two folds closing inward, dividing the brochures into three parts. This is mistakenly called the tri-fold, but more formally the letter fold or 3-panel fold. There are also others like the accordion fold that folds like an accordion using three folds. The parallel fold on the other hand also uses three folds, but it folds into itself. There are also gatefolds, roll folds, and French folds all are just a slight variation of the parallel fold itself. Ask your brochure printing company what kind of folds they do.Once the folds have been decided, then you must choose the paper for the brochure. Depending on the number of folds you might need a thinner kind of paper as more folds happen. If you are aiming for a better quality for the brochure, aim for the lesser folds if possible with better quality paper. For the paper itself, if you have the budget, the better the paper looks the better your brochure will be. Aim for high quality glossy paper with durable qualities for your brochures.Lastly, decide on the number of full color brochures you want to print. In brochure printing a higher number of copies will usually get you a lower price for each brochure. Of course, if you calculate it fully, you may be paying less for each brochure, but you are buying more so the cost will still increase. Depending on your budget, try to adjust the number of copies you want to brochure to fit your needs. You can have a small number of high quality brochures for distribution to key clients, or you can have a high number of good quality brochures for a mass audience. So deciding on the number of brochures for printing also affects other factors such as the quality if you are working with a fixed budget.Once you have decided on all of these questions, they you are ready to print brochures. The brochure printing company may appreciate that you already have made the important decisions making the brochure printing process faster. Happy printing.
Things,Decide,When,Brochure,Pr