How,Write,Authentic,Copy,that, marketing How to Write Authentic Copy that Sells (Part 2 of 2)
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
As you may remember, we talkedabout what it takes to attract ideal clients and customers who happily buy whenyoure not in front of them. We do this by having the skills to write authentic marketingcopy that sells. I walked you through my first four strategies to creatingauthentic copy that sells. We talked about setting an intention andreally energetically setting yourself up for giving rather than taking. We talked about identifying exactly who youre writing to, defining yourobjective and your outcome, and then writing straight from the heart fromyour heart to your readers heart. This is heart connection. This week Id like to take youthrough the three practical pieces of your sales copy that you must include ifyou want to sign on more clients and customers. 1. Objections. Youre going to want to anticipatethe most common objections that are going to come up from your prospect andaddress them in the copy itself. Objections can be any excuse that yourreader may have for not taking action. You want to put it all out thereand address them one-by-one. Its about entering the conversation thatsalready going on in their heads. It could be about money, about time, aboutbusiness, will it work for me, etc. 2. Testimonials. You want to include testimonials andcase studies from clients who have gone through your programs or used yourproducts. Why? Because people love success stories. It makes theresults more real and it helps your reader to think, Oh, if he can do it, socan I. If she can do it, then it can be done. 3. Call to action. You want to give them a clear call toaction. In the end people just want to be guided as to what to do. You want to make it easy for them to take the next best step. Thisincludes letting them know when the deadline is or how many areavailable. Just tell them what to do, Pick up the phone and call now. Thats what infomercials talk about. Your Client Attraction Assignment: When you have these threeelements in place youre going to sign on more clients. The next time you sit down to write copy,create a checklist from parts 1 and 2 of this article. Finally, when youre donewriting, ask yourself, Would I buy this? Would I feel good after readingthis? Would I feel loved and significant? Would I like this personwho actually wrote me? Or do I feel like I just got pitched heavily andthat Im just a number? Its really important to get clear on whatmessage youre sending across because if you wouldnt buy it, then probably noone else will.
How,Write,Authentic,Copy,that,