How,Retain,Your,Clients,Usuall marketing How to Retain Your Clients

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Usually we talk to you aboutattracting and signing on new clients. That’s what everyone wants right–new, ideal,high-paying clients, continually filling your pipeline. For the bulk of mycareer that’s what I focused on too. After awhile I realized that I wasspending a huge amount of time and effort attracting brand new clients, but mycurrent clients were leaving after their initial term was over. I didn’t understand what wasgoing on because they were getting great results. We were transforming their businesses. Theywere going from making not much to making six figures and beyond. I didn’t seewhy at the time the majority of them weren’t signing up for another year. Here’s what I knew. I knew deep in my heart that I could helpthem further multiply what they had already created with me. I knew that I couldtake them to the next level, but somehow they didn’t see that and they ended upmoving on to another mentor. If I’m being transparent with you this actuallykind of affected my ego and my self-esteem. It was like, “Ouch. You’re movingon to someone else. Why?” Have you ever thought about whatit takes to retain clients past their initial term? In the last several years I have actuallyshifted the way that I do business. Miraculously we have witnessed clientsstaying with us for much, much longer—signing up again year after year even atour highest programs levels. You may be thinking, “Why arethey signing up again? Didn’t theyget everything they needed the first time around?” Well, yes they did geteverything they needed, but now they feel great about signing on for year two,year three and so on. Today, I’d like to take you behind the scenes in ourbusiness and share with you just a few of the many, many things that you canshift within your own business so that your clients happily stay with you longerand continue to get great results with you, while recommending you to others. Today, I will share with youthree simple things that we do in our business that perhaps you would like toapply to your own business. 1.      Give more than clients expect to get. You may not know this about me yet, but inmy work with clients I love to give huge value. I believe in under promisingand over delivering when it comes to value.That means that our clients aresurprised to see how much more they get than what they paid us. For example, people traditionally come to usfor marketing and for client attraction and we deliver that like nobody elsedoes because we’re experts at it, but what they don’t realize is that we alsogive them all the mindset work and all the spiritual marketing principles thatreally work to get clients. We give them list-building, internet marketingstrategies, systems, all of that for free, which helps them create even moreresults. They’re very surprised to get all of this extra stuff. 2.      Continually innovate. For many years I had only a couple ofprograms. Once a client consumed those programs and got results there wasnothing new for them to learn and this is why they would move on. In lookingback now, I don’t blame them. There was nothing new to consume. Well, thesolution was to create new stuff. Derek and I are always learning,always improving our own businesses and getting best practices from othersources. Now as wecontinually sharpen the saw, we have our own mentors. We take all of these newthings that we’ve learned and when they’ve worked for us, when we’ve digestedthem and we see that they create results, we distill everything that has workedfor us and then we pass it on to our clients so they can use it. This makes iteasy for our clients to get best practices without having to invest lots oftime and lots of energy and lots of money elsewhere to figure out what worksand what doesn’t. They tell us that this is one ofthe big reasons why they come back again and again and again. It’s because we’re constantly innovating. 3.      Make your clients feel significant. I’ve realized something about the humanrace. It’s that every single person on Earth loves to feel like they aresignificant. They want to matter in the eyes of others. We all want to feelloved and when you can make your clients feel special they like being aroundyou and they don’t want to unplug from that. Many people I know keep theirclients at arm’s length. We do theopposite. We love them. We surround them with people who love them and championthem and they feel, for the first time in their life perhaps, that they have atribe of people who unconditionally accept them. We surprise them with littlegifts that they didn’t expect or anticipate. They experience little touches hereand there. It’s the way that Derek and I and the team are anyway, but we’vedecided to extend that into our business. For many of our clients they don’tget that anywhere else. Your Client Attraction Assignment:Ask yourself these threequestions because this is about you. What can you do to over deliverand give your clients more than they originally expected?How could you continually innovate in your programs and offerings?How will you start making your clients feel more significant? When you do these three thingsyou’re going to see a huge shift in your level of client retention and theyears that people stay with you happily and in your referrals. Best of all, itfeels amazing.