Looking,for,better,results,Get marketing Looking for better results? Get in the trenches with your cl


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


If you arerelatively new at building your business, you may wonder, “What do I say to aprospect who asks me how many clients I have?” Let me share with you what I used to saywhen I was just building my business. Here’s how Iwould answer this seemingly touchy question, “I have five clients (or whateverthe number is) and the reason you want to work with me is I’m not on apedestal. I’m stillbuilding my business. I’m in the trenches with you. Everything I’ve tried thatis working, I’m immediately showing you exactly how to do it.” This let’syour potential clients know you are consistently trying new ideas and improvingexisting methods because you are in the trenches with them. You are building your business too, but afew steps ahead. That’s how they benefit from working with you. In addition,when you share your compelling story, you let prospects know you are not justbuilding your business and helping them from books. You are not simply regurgitating what you’velearned from books, but sharing real life, current experience. I have foundpeople want that “relatability”. They want to know you’re not going to judgethem. They want to know you understand what they are going through because youare currently going through it, building your business too. Here is animportant distinction. People sayto me that I have “walked my talk”. But I say, “No, that’s not what I’ve done.What I do is I talk my walk – I walk it first. Then I talk about it.” I shareevery single step of what I did myself, whatever worked in my life with myclients. It’s the proprietary system combined with my compelling story thathelps you build your business. To be in thetrenches with your clients, you’ve got to come from your heart which is a placeof service. Rememberwhat it was like or is still like for you and go from there. Your ClientAttraction Assignment:If you are just starting out, do you worry about your credibility? Don’t worry.If you use this model of getting in the trenches with your clients, you havethe credibility that comes from working on your business. Admitting you arethere too, but a few steps ahead can be inspiring and reassuring.Write yourcompelling story and develop your proprietary system so you can take themthrough the process you are going through while building your business. Then when talking to prospects, you let themknow you are right beside them in the trenches, sharing everything that works.

Looking,for,better,results,Get

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