Choice,Channels,The,Platforms, marketing Choice Channels: The Platforms that Matter in Social Media M
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
In an increasingly social world, having the rightcommunication channel for your company is more important than ever, and the listof social media platforms grows longer. The choices seem endless: Tumblr,Twitter, Facebook, Blogger, YouTube. These are just some of the channelsdominating social media marketing services.But which ones should you choose?While any social media channel will be an extremelyuseful tool in your company's inbound marketing strategy, there are a few broadtrends you should be aware of. The type of socialmedia solutions your company will want touse depends on the depth of your brand messaging and the demographics of thegroup being targeted. The latter can be a bit tricky, so analyzing the age,interests, and other characteristics of a company's target market is animportant first step in determining which social media channel to use.A young, hip student is likely to spend more timechecking out new content on Tumblr or Pinterest, and exploringpredetermined pages on YouTube or Facebook. A more mature audience, however, islikely to be found on LinkedIn Groups and Google+ Communities. Online publishing platforms like Blogger or Wordpresswork particularly well for B2B businesses. They allow companies to highlighttheir own expertise and knowledge, establishing credibility and exclusivity ofcontent. A firm's insight into the world of financial investment, for example,is communicated much more effectively through a whole blog post than in 140characters on Twitter. If a B2B business wants to utilize Twitter, they wouldbe better off using this particular socialmedia solution to promote blog posts or news, rather than communicatingentire company ideals. Twitter, though fast becoming part of the suite of B2Bsocial media marketing services, is really more of a B2C communicationchannel. B2C firms that seek to communicate directly with customers often findmany advantages to platforms that allow them to monitor customers reactionsreal-time, the way Twitter does. Twitter also offers companies the opportunityto reply directly to potential or returning customers, without having to searchfor contact information or sales data. Establishing a corporate Twitter accounthas the advantage of being extremely quick and easy to update. Instead of spendingweeks creating advertisements and sending them out via e-mail marketing and thelike, companies can now update customers on promotions and sales withinminutes, spreading the business's message farther and more quickly.If your company is social media savvy, YouTube isalso among the top social media solutions for contentmarketing. While compelling YouTube videos require more work, they are moreeffective in capturing the attention of a broader audience.Now what if youre all for social media, but donthave the bandwidth to take them on? Like with any other business process,outsourcing this type of marketing is a cost-effective way of ensuring youreceive premium social media solutions. Knowing which channel to use andhow to use them requires expertise and experience why not leave yourcompany's social media venture in the capable hands of professionals?Subcontracting social media marketing services doesntmean a company is disowning its brand. An articleon outsourcing, published just recently, explains why outsourcingactually enhances the brand experience. In the end, finding the right social media solutions for your business is tricky andtime-consuming, but the work will be all worth it, because when done right,social media marketing gives great rewards.
Choice,Channels,The,Platforms,