Growing,Your,Biz,Attending,Liv marketing Growing Your Biz By Attending Live Events!

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Normal 0 19 false false false LT X-NONE X-NONE MicrosoftInternetExplorer4 I was attendinga live event in Orlando recently and, boy, did I get ticked off!  Atthe same time, I felt a deep sadness for many entrepreneurs who were there –all with good intentions – but with very bad ‘event etiquette’, as I call it. When you are invitedto someone’s event, it’s their party, people! Unless you are apaid sponsor or exhibitor or speaker, then you are a guest. Which means, thereare rules…… etiquette…… professional behavior that is expected. I have come tothe conclusion that many of you just don’t know what you don’t know aboutattending live events. I know you are entrepreneurs and youwant to grow your business and, at this particular event where there were inexcess of 900 other self-employed individuals, I recognize it is a massiveopportunity to grow your business. But, please,mind your manners. Let me share some of my top tips with you tosuccessfully grow your business while attending live events. And you SHOULD beattending live events – it’s the best way to get face-to-face with potentialclients, joint venture partners, possible team members and vendors. 1)  When youare a guest, act like a guest.  Show up on time!Participate. Be polite. Do not disrupt what is going on in the main ballroomand on the main stage. Be focused. Learn. 2)  Stoppushing your products and services on people! Once I mentionedthat I have a sensitivity to fragrances, holy crap  – there were healersall over the place trying to help me. I get it. I appreciate that you’re anexpert. But, I’m a smart woman. If I want your help, I’ll ask you. When Ipolitely decline your aggressive offer to heal me, then back off and move on,ok? Pay attention to the signals and go learn some networking skills, please.There is a time and a place for offering support – you might just need to learnthe skills to do so professionally. Go take a class. 3)  Offer abusiness card when asked. Ilove to get into conversations with other entrepreneurs to learn about theirbusiness. And I appreciate that you offer your services to me – but when I say‘no thanks – I’m good in that category’ – take a hint, ok? Do not shove yourbusiness card(s) in my face and suggest that I may want to pass them on to mycolleagues. Not going to happen when you handle it that way, believe me! Payattention to what people are saying to you – and stop focusing just on what youhave to sell and promote – watch the body language. You’re far better off justmoving along and finding the person who really IS looking for what you have tooffer and they are more likely to become your ideal client. 4) Keepyour promotional materials to yourself.Again, unless you are a paid sponsor, exhibitor or speaker, then it is totallyinappropriate to be passing around your program materials to drum up business.And, if it’s a ‘speak to sell’ type of event, it is downright rude to be doingthat especially if the host has not yet made her pitch/promoted her ownprogram. Host your own event – then promote all you want. Otherwise, this isnot the time nor the place. This is when you promote and support your host inwhat she has to offer to the people she invited to her event. Women helpingwomen – it’s a beautiful thing. 5)  Getfocused, set your goals and seize the opportunities. One of the reasons I was at this particular eventwas to scout out potential sponsors and exhibitors for my own up-coming eventin Toronto. I wandered around to see how people ‘worked their booth’,interacted with people, manner of dress and so much more. It was quite aneye-opener for me. I did have some conversations with some ideal candidates andit was quite fun to see many of them ‘shine’ in this capacity at this session.I know that, should they decide to come to my event, my delegates will be ingreat hands. I had set my goals before getting to Orlando – and came hometotally satisfied with my experience. 6)  Begracious. We all know thatsome people just complain all the time. But, again, when you are a guest atsomeone else’s event, be gracious. So, perhaps they aren’t serving the snacksand refreshments that YOU want – do what I did………go back into the hotel areaand get/buy what you want – and enjoy. Take charge of your happiness. Live events arean amazing way to grow your business. You are already in a roomfilled with similar minded-people. People have needs. They have pain points.They are looking for solutions. The way you doanything is the way you do everything. Take a good look at my key points above.If you recognize yourself in any of those comments, then take chargeand make some changes. I really do believe that many people just aren’t awareof how to act at these large professional events. Learn. Ask questions. Checkwith your mentors or coaches. Become the typeof wealthy woman leader that people are excited to invite to their events.Then watch your business grow as you surround yourself with idealclients who need just what you have to offer!  /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-fareast-language:EN-US;}