How,Sell,Anything,Creating,Irr marketing How to Sell Anything - Creating an Irresistible Offer
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Irresistible offers can be created over and over again for any productby repeating just a few steps. There is a science to it and if done correctly,will always produce predictable fantastic results! While it is true that theproduct itself has very little to do with its salability, it is essential tohave a product that delivers on the promises given in the offer. Should theproduct fails in delivering on what was promised, it can create a sense ofbeing cheated in the customer and any chance of repeat sales is diminished.An irresistible offer is formulatedas early as the product creationstage. To a customer, a good product must solve a problem. Thereis no motivation for anyone to buy something that does not specifically fill aneed. Naturally the first step is to identify the needs or problems of a particular group ofpeople. This will automaticallydetermine the niche this product will be suitable for.There are many ways to discover the needs of a niche. Joining forums of aparticular interest group and paying attention to what is discussed is a veryeasy way to do so. It is almost certain that any common problems faced bypeople in the same niche will be discussed. Another way is to use surveys. Very rarely willanyone resist a chance to talk about their problems and needs if it means apossible solution may result from doing that.The next step is to then identifywhat other ways can the product be useful to the customer. Make alist of every way that the product can be useful or what else it can do for thecustomer. This list will be the different components of the offer as well asselling points that will make the offer irresistible! Be sure to exhaust allideas to build as big a list as possible.Once the above list of product benefits is completed, divide it into 2 categories.The first is the really good stuff this will be used as the bonuses. The rest of theitems will be the coreoffer or discarded if they are not really relevant. These core and bonuscomponents can then be packaged as live trainings, e-books, videos, audiorecordings, webinars, workshops and tools.The final part in formulating an irresistible offer is the mostimportant. As a rule of thumb, customers will most likely buy a product if theyfeel that it is worth 10 timesmore than what it is sold for. Thus it is very important to indicate the value of each of the abovecore and bonus components clearly (at 10 times more) before revealing the priceof the product package that the customer will pay.With these information ready, it is now time to format the irresistibleoffer. A typical good format will generally follow the structure below.A) Use a curiosity provoking heading/title.B) State the problems or needs of the niche. Usingstories is great for this.C) Introduce the core components of the product.D) Create urgency to purchase the product bylimiting time or quantity of the bonus components.E) Present the value of each core and bonuscomponents (about 10x selling price).F) Reveal the actual price the customer willpurchase with.G) Optionally give a limited additional discount toencourage customers to act quickly.This is all that is required to create anirresistible offer! Just repeat these steps every time for a new product and itwill sell like hot cakes! As mentioned before, keep in mind that the productshould at least meet the needs of the customer as promised in the offer.
How,Sell,Anything,Creating,Irr