Are,You,Control,Freak,one,can, marketing Are You a Control Freak!?
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No one can doit better than me. Have you ever said that to yourself?Wonder why your business is not growing and thriving? It takes somuch time to train someone. Well, yes it does, LOL. Andits worth it. Entrepreneursare control freaks. I am you are we all are. And thatsjust the plain truth. When you spend time, money, resources along with blood,sweat and tears growing your business, its tough to hand any part of it overto someone else. So, you have achoice! For those of you whochoose to stay stuck you can stop reading right now. For those of you whowant to grow your business, serve more people and make lots more money, thenkeep reading. This article is only for serious entrepreneurs not hobbyowners. Having just added new members to my business team,I want to share a few strategies that work: 1) Keepthe lines of communication open WIDE open! Whether you are adding to a current team, or hiringyour first team person, it is critical and essential that you keep the lines ofcommunication open. This is no time to keep your cards close to your chest. AsI said recently to one of my high level clients: When you do not shareinformation with your people, they will make up information to fill the gap.So, it is your job to have the vision, share the vision, and keep talking. 2) ShareJob Descriptions in advance. First of all, HAVE job descriptions (or at least alist of responsibilities) created and share that with your current teammembers. Let them know why you are hiring, who you are looking for, whatcompetencies will be added to the team and why. Work together on this. 3) Beprepared for some turbulence mostly on YOUR part! Its hard enough for your current team members tomove over and share but YOU will feel the turbulence of the change, too.For me, I experienced a range of emotions at various points in time. Itsamazing how much control we want to keep even though we may have hired thebest. Fear and uncertainty will definitely play a role as you begin to handover parts of your business operation. After all WHO could possibly do thework as well as we can??????? Well, the beautiful thing is that other peoplemay just well have better ideas experiences perspective. Go figure! 4) De-briefoften and honestly. This is not the time for secrets. I know it canfeel uncomfortable to have other people with fingers in your pie I really do.Go one step at a time you dont have to bring in new people and back offtotally. In fact, I dont recommend that at all. Phase in both the new peopleand the responsibilities. Test, test, test. Whats working whats notworking? Have regular meetings and conversations and be honest and open. Thiscan sting sometimes get through that initial pain, strengthen therelationships and it will all feel better in the morning. 5) Stopwith the Super-Woman syndrome. When you get very good at what you do in business,and you have a full practice of clients and customers and the revenue is comingin consistently theres just no way you can continue with the Super WomanSyndrome. Youve got to give it up! Hand over the cape! The exciting thing iswhen you recruit and hire properly, you are going to be delighted with the wayyour business will grow and thrive with new people on the team. Get past yourego. Let go of control. Recognize you are human and the emotions are to beexpected but the benefits will far outweigh the regrets and worries. Entrepreneursmust be control freaks to a certain degree! Thats howthings get done. But there comes a time when you just cant do it all yourself and when you dont have all the answers. You are doing yourself and yourprospects a disservice by hanging on to control everything. Let go and havefaith .have faith in your ability to attract ideal team members and let themshine. Its a win-win for everyone. What would bethe #1 benefit of letting go of your control freak? YOU get to do the work YOUlove to do and that you are put on this earth to do. You get to position otherexperts to succeed in their passion. You better serve the clients you have andthe clients you want. What could be better than that?
Are,You,Control,Freak,one,can,