White,Nights,Conference,throug marketing White Nights Conference through the eyes of Renatus team
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The White Nights: Mobile Games Conference being over, the team of Renatus is ready to present a short account of three wonderful days spent in Saint Petersburg.You know that the White Nightsgaming event was held on June 27-28, but it all started a little earlier forthose who couldn't wait any longer. A networking party was held on the eve ofthe conference. Informal easy-going atmosphere, tasty snacks and refreshingdrinks favoured communication and establishing of business ties. Niceimpressions were intensified by breath-taking sceneries of white nights, nightNorthern Palmyra, the Neva River and drawbridges that were admired by all partyguests from the boat. Global coverage and high-levelorganization of White Nights events has already become a tradition. Thespeakers of this summer gaming event were represented by such world-famousnames in game developing and publishing industries as Google, Facebook andMicrosoft, Supercell, Big Fish, Rovio and i-Free. And as for the analyticsplatforms, all conference quests were given a chance to grab a piece ofexperience from App Annie, Distimo and Flurry.For Renatus team http://renatus.com , the second day ofWhite Nights was marked by the speech of Darya Lopatko http://ua.linkedin.com/in/dlopatko on How ToMonetize Non-Paying Players: Case Studies. Based on the subject of gameaudience segmenting and backed up with expressive slides, the report had tipsand advice on how to segment the audience, why each segment is important andwhat profit may be gained from proper approach to each segment.Here are some of them:- don't show ads on first entering of userinto the game;- don't show ads in the course of playing;- click-to-install of in-app banner ads maybe 5-7 times more than that of banner ads placed inside other apps.Enjoy the video of speech: https://www.youtube.com/watch?v=Re3NwoYvPuMCheck the presentation here: http://www.slideshare.net/renatusinvest/ss-23776071 .All in all, Renatus team had more than 30 meetingswith different professionals, both from game developing and publishingcompanies. Luckily, the conference was very fruitful and rich in new usefulcontacts and impressions!
White,Nights,Conference,throug