Get,creative,fund,your,marketi marketing Get creative to fund your marketing and attract clients


Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t


When you first start a business, sometimes you encounter the classicCatch-22 problem – how can I market my business to attract clients soI can make money without actually having the money needed to pay for themarketing?This is what I discovered back when I started 12 – 13 years ago.The good news is there’s always a way to make some money. At that time, Ididn’t have enough clients or enough money. Yes, I’ve actually been in thattough spot.But I believe in taking a “no excuses” approach. So, I gotcreative. I thought about all of my skills, one of which is cooking.  Iwent to the French Culinary Institute and loved cooking, especially simplefood. Turns out there were a lot of people who didn’t know how to cook simplemeals.That’s when I started a cooking class in my tiny 300 square foot NewYork apartment for $35 a person. I’d get 10-15 people who would sit onmy couch and I’d teach them how to roast chicken with potatoes and green beans.I held three to four of these classes each month and made about $450 each time.This helped me fund my marketing to attract clients and to bridge theshort-term financial gap.Other ideas include services like babysitting, house sitting or evena tag sale. I recommend brainstorming a list of 50 ways to earn cash.And don’t stop until you get to fifty. You’ll be pleasantly surprised by someof the ideas you come up with and once your list is complete the universe helpsto make it happen.You can also go after what I call “low-hanging fruit” – thepotential clients who are interested in working with you, but haven’t signed upyet. Those people represent money to you, so go and close them.Anything you can think of that can bring in money immediately willhelp. Just don’t include the longer-term projects to market yourbusiness and attract clients because these will take more time.The money you need is all around you. It’s a question oflooking for it, writing down ideas, then taking action on them. Money iseverywhere in the form of opportunities. Get creative and be resourceful. Justthink about what you are really good at and go from there.Your Client Attraction AssignmentHave you made your list of the “50 Ways” yet? Take out a sheet of paper and getcreative. Think about your skills and what you like to do. Think about thepeople you know and if they have expressed a need for help with something. You’llbe surprised at how quickly you can come up with 50 ways to make money fast.

Get,creative,fund,your,marketi

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