Who,should,you,send,your,warm, marketing Who should you send your warm letter to?


Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t


Are you looking to find more clientsto grow your business? I often talk about the “warm letter” as a powerful way to enlist the helpof your current network of friends, family and colleagues. Most people knowabout 250 people before they even start networking. That’s a lot of contacts!Think how fast your business could grow if they all knew about what you aredoing and how they could help.One frequent question I get aboutthe warm letter is, “Do I have to send a letter to everyone I know?”  You may have certain friendsor family members who you just don’t want to send this letter to. Maybe youthink they wouldn’t be open to what you are offering or they are a bit morenegative in the spectrum of things.If you want to find clients, but theidea of sending the letter to these negative people is holding you back, theanswer is simple. Do not sendthose few people your letter! They probably wouldn’t send you clients anywayright? Don’t let a few family members or friends prevent you from sending outwarm letters.Now, this is not permission toremove huge amounts of people from your list. That would shrink your network and the possiblereferrals that could be generated. Most people you know will be happy to hearfrom you and many will want to help.The warm letter was an amazingreferral source for me when I was starting out. You’ll be surprised who sendspotential clients your way and how well this method to find clients works.You can even add a P.S. at the endof the letter with a suggestion to sign up for your newsletter. You can say something like, “If youwant to find out more about what I do and get some free strategies, go here andsign up. I’d love your support.” Don’t be afraid to be bold if you are comingfrom a loving place. If you’re loving, you can be bold – at least that is how Ilive my life.Your Client Attraction AssignmentHave you gathered your list of people yet to create your database? Includepeople from all aspects of your life. Here’s a suggestion of groups to reachout to:FriendsClose familyExtended familyExercise buddiesChurch membersVolunteer friendsPrevious co-workersCurrent co-workersNeighborsSoccer parentsNetworking connectionsAdd up everyone and see how manycontacts you have to send your warm letter and find clients.

Who,should,you,send,your,warm,

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