How,Can,You,Help,How,can,you,h marketing How Can You Help
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
How can you help other people succeed? How can you helpthem solve problems? Why would you want to bother? Well, we are shown time and time again that the way youget what you need is by giving and helping others. Its so easy to think onlyof what we need to achieve. We lose sight of the best way to make it happen! You see, no one cares about what you need; your salesquota, your mortgage, your kids in braces. Nor should they. Your needs are nottheir problem. So when you are looking for referral partners and new clients,you are better off putting your needs in a box and leaving it on a shelf. Approach all relationships from the position of what youcan do for them. Get to know them and find out what they need, what they havegoing on, what their goals are. Think about how you might be able to help them.In this way, you will be building a relationship with them that will belasting. It is that relationship that leads to your need fulfillment. Andinterestingly, the more you think this way, the more opportunities andconnectivity youll find. Lets consider 3scenarios. Scenario #1You go to networking events with the sole purpose ofmeeting people and finding out about them. You meet people who you like andfeel some synergy with so you continue to build those relationships. Suddenlyyou have a toolbox full of resources you can turn to when people express theirneeds. You now know people who you trust and feel confident referring to thosein need. Scenario #2You provide speechesand conduct workshops around topics that you have expertise in. You give deep,actionable information so the audience leaves knowing more than when they camein. You dont try to upsell them but you do gather their contact informationfor your newsletter. Through your newsletter you are continuing to providevaluable information over time. Seemingly out of the blue, someone contacts youinterested in hiring you. Scenario #3You have a targetmarket you are pursuing. You reach out to those prospects with the idea thatyou may, or may not, have a product or service that would be valuable to them.You secure a meeting where you ask a lot of questions. You pay close attentionto what they tell you and determine whether or not you really have a solutionfor them. If you dont, you tell them. If you do, you quote them. You build agreat relationship with them either way. You even get referrals from thembecause they trust you youve told them the truth. You also find outabout other possible needs they have and refer them to people you know andtrust who can help them. As you read through these scenarios do you see anythingabout focusing on what you need? Did I talk about making sure you tell peopleabout your product or service? Was thereany place where I suggested you try to get people to buy your product orservice? Nope! Thats because its not about what you need; its about whatthey need and how well you help them get their problem solved. Spend some time focusing on helping others and youll seethe rewards youll reap.
How,Can,You,Help,How,can,you,h