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If a business or individual is not doing much marketing fortheir brand, they are missing out on the opportunity to scale the business.Most entrepreneurs realize the importance of marketing strategies andcampaigns, but often find marketing services and costs associated with them notto be in the budget.  There are more inexpensive marketing tactics that work withsmaller budgets and a minimum investment by the business. When done right,marketing campaigns can quickly attract new customers, increase brandawareness, and position the business for successful growth.  New marketing strategies and channels are growing fast asour digital world evolves with each year. An entrepreneur on a limitedmarketing budget should first identify the best possible method and tactic formarketing. What in essence will deliver the most bang for the marketing dollar.The following marketing tactics are a great start for entrepreneurs wanting tocreate momentum for their brand.  Make Organic SearchEngine Optimization (SEO) a Marketing Priority  A company website is one of the most important tools if not"The" most important tool for a business. It is often, wherepotential customers get their first impression of a brand. SEO campaigns helpbrands drastically improve their website when done right. When optimizing awebsite for SEO campaigns, almost all aspects of a website are improved.Therefore, the website increases in quality. SEO campaigns are created to havea brand's website appear in the top search results of dominant Search Enginessuch as Google, Yahoo, and Bing organically. This means, it is not shown insearch through paid advertising, but in the organic search results. They aremore trusted and yield a much greater click-through rate.   Google's free AdWords tool helps entrepreneurs identify whatkeyword phrases yield the most traffic online. Those should be considered foroptimization and SEO, but competitiveness should be kept in mind. At times,smaller niche markets are easier and faster to reach. AdWords will be able toprovide all those details for entrepreneurs.  Use Google AnalyticsConstantly to Gain Valuable Insights  Too often entrepreneurs fly blindly. This means, they do notreally know what is happening to their website and marketing efforts. Withoutfactual data, a business is not be able to measure their efforts. With GoogleAnalytics and other third party tools, entrepreneurs can get quickly reports,statistics, and measurements of their marketing efforts.  Entrepreneurs must embrace tools such as Google Analytics tosuccessfully launch and manage marketing campaigns. Even though there are manyother tools, Google's Analytics and Webmaster Central are essential to onlinesuccess and should be frequently utilized by website operators and entrepreneurs.Intelligence information is crucial to understanding once marketing efforts.  Content MarketingCampaigns Can Yield Great Results Online Many entrepreneurs neglect the importance of contentmarketing efforts. Content marketing is one of the most beneficial marketingtactics, can be free or small investments, and the publishing and distributionis free as well on many websites. Entrepreneurs can create quality content,publish it, and distribute it with very small investments or free.  Content marketing is considered the creation of articles,blog articles, press releases, videos, and Images such as Infographics. Oncecreated, they are uploaded, shared, and distributed across many channels suchas Social Media.  It is a critical method of marketing, very results oriented,and also one of the least expansive techniques to market online. Find Your TargetMarket Online and Join them  For a business or entrepreneur to have success throughmarketing, the target market should be identified, studied, and found online tojoin them. This means, a brand should become visible where the target marketspends time at online. There are many third party tools that allow a brand toresearch articles, websites, news, and much more that is relevant to the brand.These are the places that the target market and potential customers aredigitally speaking.  A business should become visible there as well, if it wantsto have greater success rate with marketing efforts. There are third partytools that let a brand research based on keyword phrases, which websites arebest. Such a tool that works great is called Link Prospector by Citation Labs.  Communicate with YourKey Customers Once all the marketing and sales efforts have succeeded anda business has gotten customers, a brand must keep the customers (good) loyal.Not all customers are good customers, but the key customer relationships mustbe nurtured by a business.  Receiving valuable feedback, insights, and information fromcustomers is invaluable to a brand's marketing efforts. Key customers cangenerate referrals, be a reference, provide testimonials, and much more.Opening up communication with customers can benefit a business in many ways. These are 5 methods and tactics that entrepreneurs andorganizations can utilize for successful marketing. All of them are free orvery inexpensive and companies should put them to use to succeed with marketingcampaigns. When companies are not sure, one tactic that isoften used is the consulting services of an expert. Marketing consultingservices can greatly enhance an organizations ability to make better decisionswith marketing and avoid costly mistakes.