How,Big,Companies,Dominate,Sea marketing How Big Companies Dominate Search Engines
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Many of these people, mostly small business owners, areconcerned about not being able to compete with big companies on search engines.Buthow do large businesses and well-known brands do so well in search engines? Theresults are surprising according to a recent report by the Australia Institute.Manybig brands and companies rank well for many of the keywords they target.However,big businesses realize that attempting to get good natural SEO results for allkeywords they wish to target would be very difficult.After all, these companieshave competitors too, both large and small, who are also deploying considerableSEO efforts.Thus, it would become a constant power struggle to get to the top,only to be dethroned days later by a competitor for a certain keyword.What theydo is use paid search engine marketing.And it is working.According to thereport, only 2 out of 5 internet users can tell the difference betweensponsored listings and natural search results.The study also confirmedsomething that many Boston Online Marketing experts already know very well: fewpeople actually go past the first page of search results on the big searchengines such as Google, Bing and Yahoo.The actual number of people whoresponded that they would look at more than just the first page is quite lowand is actually just over 15 percent.For small businesses who want to competeonline, there are various things that can be done, however.A good website madeby a Boston Web Development company and properly optimized for SEO is anexcellent way to start.But of course, there are also many other things that abusiness would need to do to establish a good presence in the online world.Usingpar per click advertising is one of these things.The reason why PPC marketingis so popular is that it allows a site to bypass traditional search enginerankings very easily.While there are a variety of factors that determine in whichposition a sponsored listing (PPC ad) is displayed, such as page quality, etc.themain one would be the amount that was bid for the targeted keyword.The higherthe bid, the closer the ad will appear to the top.Remember, users read a pagefrom top to bottom and are more likely to click on an ad if it is locatedcloser to the top of the page.Although PPC can get expensive in the endFindArticle, there are plenty of ways to save money on it as well.One of the mainones would be to target keywords that are more specific and targeted.Theseoften cost less and bring better quality traffic than broad keywords. Article Tags: Search Engines
How,Big,Companies,Dominate,Sea