What,Social,Media,Marketing,So marketing What is Social Media Marketing?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Social Media Marketing has its roots in an age-old businessconcept: the power of listening.The Internet, with its stranger-to-strangerconnections, may seem like the last possible place where real listening canoccur.However, a company that listens to its customers can eventuallycapitalize on real relationships and reliable business ven on the Internet.Thatswhere social media marketing steps in.Lets take a deeper look at the marketingphenomena currently revolutionizing the way people do business on the Internetand all over the world.First, a Few Facts about Social Media An ancient proverbsays theres nothing new under the sun and this is certainly true for socialmedia.Audio blogging and podcasting both have origins in the activities ofearly hackers who borrowed unused corporate voicemail lines to leave messagesand codes for others in their hacking network in the 60s.By 1980, it waspossible to chat or exchange messages online with those within their businessand personal networks for the hefty price of about $30/hr.These and otherpioneering social media venues paved the way for todays modern social mediaplatforms.Top Platforms for Modern Social Media Marketing It would be prettydifficult to list all the social media platforms out there in one article nearimpossible in one sitting.There are dozens.Generally speaking, social mediaplatforms consist of a few basic online forms of communication: written, audioand video blogs, social networking sites (such as Facebook), social bookmarkingsites (like Delicious), as well as Email Marketing and online subscriptionservices.Beginners usually get their feet wet with Twitter and perhaps aFacebook business page, while the pros are currently looking closely at socialbookmarking sites as the next big thing.Communicative Content Worth Sharing Useof strategic combinations of these social media platforms gives companies theopportunity to make a lasting impression one that has the potential to go viraland bring in a considerable amount of new business.That said, two veryimportant elements of social media marketing should never be overlooked orunderestimated.The first is valuable content.Valuable content means posts,submissions and Web Design that reflect the company is listening and in tunewith its customers.The second, sharability, means creating content worthcustomers time and action.Engaging in Ongoing Conversation So then, of course,it makes sense that if the goal is to fill blog posts and Tweets with powerfuland appealing information, a company must be listening to what the customershave to say to begin with.This means that companies must become a part of itstargets conversations, responding to comments and feedback, asking questions tofield interest and decipher desires.These simple practices lay at the heart ofthe best social media campaigns, and separate the mediocre from the elite whenit comes to capitalizing on social media marketing efforts.Opportunity forUnique Customer Contribution Yet another characteristic of social mediamarketing is its ability to thrive on customer participation.Older forms ofmarketing outreach are much less capable of, say, polling customers todetermine the colors for a new clothing line.These benefits rest on the premisethat customers who are actually brought into a companys decision-making processwill be more likely to speak highly of that company to friends, co-workers orrelatives and will do so often.Most importantlyArticle Search, the will beprobably also be more likely to complete a sale. Article Tags: Social Media Marketing, Social Media Platforms, Social Media, Media Marketing, Media Platforms
What,Social,Media,Marketing,So