How,Blekko,Affects,Marketing,O marketing How Blekko Affects Marketing
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
In October, a new search engine was launched named Blekko.Itattempts to weed out many of the tools that online marketers typically use.Theseinclude blogs, article marketing sites and many other such devices.In keepingwith his own vision of relevancy the engines founder, Rich Skrenta, opted touse human editors to filter such material out.He considers much of this contentto be sub-par and therefore not worth peoples time.So how does this affect webmarketers like me, and possibly, you? The first thing that will change will bethat because there are human editors who filter out content, no amount ofsearch engine optimization will register a bad or shoddy blog on the engine.Furthermore,those efforts which are meant to put articles as front and center will not workeither.Currently there are no search engine marketing (PPC) ads running onBlekko but this search engine lends itself so well to this form of advertisingthat its unfathomable that they wont have it on there.Particularly since thatis the single source of revenue for engines like Google who still takes home97% or so of their revenue from AdWords Ads and content network ads.Eachslashtag is a means to target people according to what theyre looking for sonot only does it help disambiguate searches fort eh users, it also helps do thesame thing for advertisers.Therefore when someone searches for Big Red youllknow if theyre searching for the bubble gum, the sports team, the Verizon adcampaign or the song.You will then have a much easier time serving ads onto tothose who care about them.This will greatly help how internet marketingoperates in the search engine space.Does this mean that this engine will be aGoogle killer? It remains to be seen but the smart money is no.Other engineshave come out in the past to big hype among the intelligentsia of the internetworld the techies, geeks, venture capitalists, marketers and bloggers allto no avail.Wolfram Alpha is a great example of this.It was supposed toovertake Google in searches related to calculations and detail-orientedsearches.The problem is no mass advertising, therefore no one knows about itfrom the mainstream.It has to build up a following enough to give it criticalmass which is hard when people are basically content to use Google which alsodoes basic calculations on its own or else tells you who does.Well see whatsort of impact it has, but for now Googles dominance is not in jeopardy.Mostpeople will probably find this system too complex to care about it over theirown system.Thats, of courseScience Articles, only if they hear about it at all. Article Tags: Search Engine
How,Blekko,Affects,Marketing,O