Cornell,comes,with,analytics,f marketing Cornell comes up with analytics for Hotels
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Every company knows the value of marketing and advertising.Thetwo usually go hand in hand, without advertising your business correctly or notdirecting it at the right market, you could be missing your niche.In the pastit was adequate to advertise your company or business in local newspapers orfliers, and while this can still be an effective tool for advertisers, morebusiness owners are realizing that by using internet marketing they have thepotential to reach thousands more potential customers.Whether you are selling aproduct or a service, online marketing can make a world of difference when itcomes to increasing profits and revenue, as more and more hotel owners arestarting to realize.The Cornell Center for Hospitality Research* (CHR) hasdeveloped a tool that lets hotel marketers who record their number of webclicks by potential customers analyze how effective their search enginemarketing is when it comes to revenue and room sales.Search engines provide anadvertising medium that allows business owners to evaluate effects of marketingexpenditure.Customers clicking on a hotel website leave a record of anypurchase activity or requests for information.This in effect means thatcompanies that have purchased advertising space on web search engines are ableto discover if that search engine marketing is actually attracting business ornot.Spreadsheet tools have been developed that enable hotel owners andmarketers to utilize freely available information from Google Analytics andmake rough calculations on any revenue that may result from possible salesthrough search engines.It can also help to determine booking levels thatconsequently stem from the same search process.Hotels can use this spreadsheetto calculate their returns from investments concerning expenses from the hotelmarketing by inputting particular costs of search engine marketing.Thecorresponding report then provides hoteliers with advice and guidance on how toevaluate search marketing and goes on to explain the tools and how to use themto get the best result.There are numerous companies, such as those offeringBoston SEO for example, that are able to provide business marketers with thenecessary tools and information they need in order to maximize the potential oftheir hotel or company.While hotels may need a differently structuredspreadsheet or program than say a car dealer would, the concept is still thesame.The internet is one of the worlds most valuable marketplaces, and using itto advertise your company or business, whatever that may be, holds tremendouspotential.*The Venter for Hospitality Research is a part of the Cornell Schoolof Hotel Administration, and sponsors research that is designed to help improvethe hospitality industry and its practices.Experienced scholars, under thesupervision and guidance of 81 corporate affiliates, work with businessexecutives in order to discover new strategic, operating and managerialpractices. Article Tags: Search Engine
Cornell,comes,with,analytics,f