Whey,Protein,Market,Geography, marketing Whey Protein Market by Geography
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Whey protein emerged as a potential solution for a higher quality of life and better physique. It is contained in whey, the watery portion of milk that separates from the curds when making cheese. Because of its functional properties in food and beverages, its demand is increasing in almost all the regions of the world. Stay fit and healthy become a famous slogan in everyone life. To achieve fitness the most important source is protein, and therefore whey protein is becoming an essential ingredient in most of the food products. This increases whey protein market growth.North America is the largest whey protein market in the globe. There is a huge demand from the people of this region. Majority of the population preferred high quality protein present in sports drink, health drink, energy drink and nutritional drink. Due these reasons people are ready to spend without compromising protein’s quality. Such factors drive the growth of whey protein market. Again numbers of fitness centers are increasing from last five years significantly in USA, which further increase the whey protein market size. There is a huge demand of whey protein in sports drink because high quality protein required boosting energy and muscles recovery.Europe holds the second largest market share in global whey protein market. The increasing demand of high quality processed food, beverages and nutraceuticals products boost the market size. More number of athletes and sports man preferred whey protein for energy and muscle recovery. Ignoring any cultural culinary differences, there are two main trends emerging in changes in food taste in developed countries. Increase in consumption of prepared, frozen, vacuum- or controlled atmosphere-packed foods (convenience food). The main characteristics of these very high added value products are the quality of the preservation and presentation, and their speed of preparation (using, for example, microwave ovens).Asia-Pacific is the fastest growing market and shows an increasing demand trend. This is the most attractive and fastest growing market with growing middle classes and young populations of this region. The increasing rate of population is more in developing countries like India and China than western countries and people in these countries will spend a larger proportion of their income on food. The competition is becoming more sophisticated and products are more specialized and differentiated.The major producers of whey protein in the globe are Europe and US followed by China and Canada. The modern lifestyle of Europeans and North Americans drive the market. UK and France lead the European whey protein market, where as US accounts the major producer of North American market. Other countries of these regions import from their leading producers. USA and Europe traded around 80% of the global whey protein. China, Mexico Russia, Japan, Korea are the major importers of whey protein. According to the countries preference many new protein based products are being launched by companies to grab more number of customers in the emerging economies. Middle-East and Africa are new markets which have lots of potential to grow in the upcoming years. Article Tags: Whey Protein Market, Whey Protein, Protein Market, High Quality
Whey,Protein,Market,Geography,