Analysis,American,Sport,Shoes, sports Analysis of American Sport Shoes Market in 2006


For one it is very convenient. Football jerseys come in different colors and designs. There are so many things that separate one shirt from another. Searching for the right shirt requires a little help. With a search engine, that is easy. Wh Adidas launched the world's first pair of seamless running shoes. Once you arrived the top of mountain, you would see the mountains are little. The phrase of classic statement from the poem Du Fu has become the motto of many Donkey Friends.


Nike, which takes the first place in American sport shoes market and shares the market of 40%, has absolute advantages. However, its overlord status is challenged frequently by Adidas, Puma, Newbalance in recent years.Nike, which takes the first place in American sport shoes market and shares the market of 40%, has absolute advantages. Nike is good at advertising and technological innovation, like to invite sport stars to be its spokesman, and nike dunks, jordan shoes, nike air force one of Nike are particularly favored by customers.. Nike has a strong ability of Research and Development, its new style is always fashionable in appearance and professional in function, such as nike dunks, jordan shoes, nike air force one and so on. Its leading design plus its spotless quality make it enjoy reputation of people like sports over the world. Because of its high technology content, the price of Nike is higher than other brands, but mainstream consumption market pays little attention to technology, Nike gets adrift with market, and its sale falls by 13%.Adidas: the oldest brand in sport shoes market, but now it is come up with by Nike. Last year its sale in American market took the forth place, and was 9.2%. Formerly it was not familiar with consumers, however, it makes great efforts to grasp customer demands. Judging from present situation, aggressive Puma is the rival that cannot be ignored, but it is still troubled with Nike who snatchs up its rich lunch.Puma is created by the little brother of Adidas Founder. Puma lived in the shadow of Adidas for a time, but follows closely behind Adidas now, bears away the market share of Adidas, and expect to occupy 10% of American market. Design style of Puma caters for fashion, uses entertainment stars such as Brad Pitt to make advertisement, and its consumption goal is hobbledehoys.Newbalance: its style is anti-Puma and anti-Nike. It is down-to-earth and its orientation is the old people. It doesn’t invite stars to advertise, based on different feet to make shoes, and spends more attention to produce more shoes in different sizes. However, Adidas, Puma and Newbalance have never produced so famous and 

Analysis,American,Sport,Shoes,

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