Bikes,Italy,the,recent,boom,No sports Bikes in Italy: the recent boom
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Normal 0 14 false false false IT X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Tabella normale";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}Traffic, pollution, the gasoline cost, the incentivesthat have been recently launched, the everyday life that is too sedentary formuch people...these are some of the reasons for the bike boom occurred in Italyin the last few years. If you have had the impression, visiting an Italiancity, that the number of cyclists has increased, you are not wrong: accordingto Legambiente, an environmental association, and Irp Marketing, a societyworking in the field of marketing research and opinion polls, the use of bikesin Italy has tripled on working days. The people who usually use bikes to movearound in some Italian cities must have also noticed that this increase in thenumber of bikes does not correspond to a substantial decrease of cars, andtraffic is still a big problem as well as a deterrent for many potentialcyclists, especially in some cities. However, what is certain is that theinterest in and the aptitude for using bikes instead of cars is growing inItaly, and we cannot but assert that this is a positive sign. The study carried out by Legambiente and Irp Marketingreveals that while in 2009 only 2,9% of Italian adult people rode their bike tomove around in the city, in 2011 this percentage has tripled up to 9%. Thismeans that 5 million people, i.e. almost one tenth of the population, use bikesas means of transport in the city. The poll is also useful to understand thecyclists customs and the differences between North and South. The results ofthe poll tell us that the most virtuous people live in the North (is thisperhaps due to the flat and more inviting land and to the bigger amount ofbicycle paths?): only 1% of regular cyclists live in the southern regions andin the islands, while in the central regions the percentage is near to 0. Butas far as occasional use is concerned, the percentage in the south increases upto 23%, meaning that people are interested in this special type oftransportation, although it might be seen more like amusement and distractionrather than a real alternative to cars and public transport. And this trend iscommon all over Italy: 75% of the people who have taken part in the poll usebikes only occasionally or never, while 25% consider biking as a pleasant wayto spend their free time. But the Italians opinion could change if moreattention was paid to the itineraries for cyclists and to the cycling paths:43% of the interviewed people, indeed, told that one of the main obstacles inusing bikes is the lack of sufficient safe paths, while 42% would like atraffic reduction. Also special parks for bikes are missing (as pointed out by19% of people) as well as the possibility of getting on trains and other meansof public transportation with bikes. In conclusion, it is undeniable that the Italiansinterest in bikes is growing, but it might become greater with targetedinterventions in the Italian cities.
Bikes,Italy,the,recent,boom,No