Savvy,marketers,defy,tourist,i travel,insurance Savvy marketers defy tourist industry blues

Like any American, traveling occasionally is just what I love doing and I bet you share the same stuff with me. But traveling does not mean that you would be safe. Escaping from our job and other stressful activities is just something that w Torres del Paine is among the biggest of Chile’s national parks, occupying almost 600,000 acres (242,000 ha) of land in the south on the border with Argentina. It is also among the most important, receiving a significant proportion of domes

In years gone by, areas which relied almost entirely on tourismfor their economic wellbeing generally relied on a bit of advertising and somegood weather to maximise visitor numbers. Market research was prettyrudimentary and amounted to the sort of simple maxim which Mayor Vaughn of thefictional Amity Island resort might have used in the movie Jaws. A dead killershark meant the visitors would come. A live killer shark meant that theywouldn’t.How times have changed. Today, even relatively small touristboards retain some of the best market research resources available and adopt athoroughly professional approach to promoting their resort areas.We were amazed to see the detailed information produced by justone such entrepreneurial organisation covering the Bradenton area of WestFlorida. The resort is located just south of Tampa Bay and fronts directly onto the Gulf of Mexico. There are two island resorts which are connected to themainland by bridges and the bureau was able, for example, to identify theimportance of the Internet and Social Media in directing visitors to bothislands.So far in 2012, 57.2 % of those making reservations did so onlinewhile a massive 89.1 % had researched information about the area on the net.The data also listed in order of preference each factor which appealed to thosevisitors in the first place - beautiful beaches; good food and restaurants;clear, blue water; complete relaxation; safe destination; and reasonably pricedquality vacation rental properties. If that wasn’t enough detail for theclients who pay for all this information – presumably people like restaurateursand rental property owners – we are also told to the nearest cent how much theaverage budget was for each visitor. Since as many as 97 % of visitors were satisfied with theirvacation, it is not surprising that two thirds of them had enjoyed a vacationthere before.What is particularly encouraging for the wider Bradenton area isthat, despite the lacklustre economic situation, tourism increased by no lessthan 11.6 % in May compared with the same month in 2011. The market researchfirm who assemble all this data had somehow determined that 251,400 visitors stayedbetween January and May 2012 compared with 228,000 in the same period in 2011.Maybe this success isn’t such a coincidence. If the local businesspeople are smart enough to engage in this amount of data capture and analysis,they are probably equally professional when it comes to playing host to alltheir guests from home and abroad.



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