How,Made,000,Teaching,E-Classe DIY How I Made $68,000 Teaching E-Classes (Or, What I Le


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One day I pulled up beside a truck delivering new cars. One ofthe cars on his flatbed made my heart leap and my blood dance. Ihad never had a piece of machinery turn me on before. This onedid. I fell in love. It was a BMW Z3. A Roadster. A hot-rod. One of the sexiest carsever known to man and made by gods. Okay, maybe I'm overplayingit. But the point is, this car spoke to me. I wanted it. Andwanted it bad. I also knew BMW's are pricey. So the first thing I did was tryto win one. I entered two contests where Z3's were the bigprizes. I knew I would win. I was destined to have that car. ButI didn't win. Alas. So much for the laws of chance. It was timeto create my future. So I decided I would just buy the car, and that I would pay cashfor it. I had just completed a book on how to create miracles,called "Spiritual Marketing," and I figured I would prove tomyself that I could create a Z3. So I used my own five-stepmethod to get the sexiest car of my hottest dreams. I began by setting an intention for getting that car. Oprah oncesaid that "Intention rules the Earth." I know it. My car'slicense plate holder says, "I am the power of intention." Onceyou declare that something will be so, you send a signal intothe universe that begins to move that something to you, and youto it. Call it Real Magic. I call it one of the most powerfulsteps in the Spiritual Marketing process. From that step alone,miracles can happen. After I set my intention to have that car, I then acted on thehunches that bubbled up within me and the opportunities thatcame my way. To be more exact, here's what happened: One day it occurred to me to offer a seminar on the subject ofmy new book. I could rent a hotel. Write a sales letter. Inviteeveryone I knew on my online and off-line list to it. I couldmake a killing in a weekend. That's the ticket! But then it occurred to me that I don't like to market seminars,that I didn't know if it would sell, that postage and printingto promote it would cost a fortune, and that I'm not such a bigfan of speaking in public, anyway. And here's where the shift occurred: I began to play with the idea that I could hold the seminaronline. I would simply announce the "Spiritual Marketing"e-class to my email list. It would cost me zip. If no one signedup, so what? But---BUT!---if they *did* sign-up, I could teach the entireclass by email. Every week I would send out a lesson. I wouldgive assignments. They would complete them and email them back.I would then comment on their homework. It would all be nice andneat, easy and convenient. Sounded good to me. I decided to teach five weeks of classes, mainly because therewere five chapters in the "Spiritual Marketing" book. I wouldsend out one chapter a week as a lesson. I would add assignmentsto each one to make it more of a legit course. Then I wondered, "What do I charge?" I spent a lot of time onthis question. Most people give away their e-classes, if theyteach them at all. A few charge low fees. But I wanted a BMW Z3.They cost $30-$40,000 each. Yikes! Well, I decided I wanted 15 people in my class. That was anarbitrary number. I just figured if 15 people actually did theirhomework over a 5 week period, I would have my hands fullreviewing it. So, like everything else in the developing of thisfirst e-class, I simply "made up" the class size. I then divided 15 by how much I wanted to raise for my Z3. If 15people paid me $2,000 each, I'd have enough to pay for the carin cash. But two grand a person seemed a bit high. So I settledfor $1,500 a person. I then issued a sales pitch/invitation to sign-up for the classto my email list. I have about 800 good names on my list.Sixteen of them immediately signed-up for the class. Talk abouteasy money! The class was easy to do, too. The students loved the lessons,my assignments, and my feedback. Only one person immediatelyasked to bow out, saying the class wasn't for him. So I ended upwith 15 people after all. I made $22,500. I was happy. But I didn't stop there. A few weeks later I announced anothere-class. This one on how to write, publish and promote your owne-book. I just followed the same model that already worked: Iissued an invite to my email list, I went after 15 people, Icharged $1,500 per person for a 5-week class. I got 12 payingcustomers. I made $18,000. Boy, am I loving this! At this point I had been thinking about writing a sequel to mybest-selling e-book, "Hypnotic Writing." But I didn't want towrite it and hope it would sell. I wanted *paid* to write it. So I created yet another e-class. This one would be on "AdvancedHypnotic Writing." It would be three weeks long, rather thanfive, because I wanted to take it easy this time around. (I wasgetting lazy.) I still charged $1,500 and I still went after 15people. I then announced the class to my email list. Here's where something wild happened: Almost 18 people immediately signed-up for the class. But when Iasked them to pay the $1,500 fee, every single one of them saidthey thought the class was free! I was stunned. I re-read my invite. It clearly said there was a hefty fee. AllI can figure is that people skimmed the letter, got excited, andjust shot back emails to enroll in the class. Or maybe they readthe word "fee" as "free." Go figure. But that's not the only odd thing that happened with this class: I had trouble filling it from my own elist. So I went and askeda person with a giant email list if he would promote my class tohis people. He would---for fifty percent of the pie. Yowsa! Thatwas a lot, but I wanted to get paid to write my sequel to"Hypnotic Writing," and I'd still end up with good money,anyway. So I agreed. Well, twenty people signed up. And the really oddly wonderfulthing is that no one---no one!---did their assignments. So I gottheir money (half of it, anyway: $15,000), I got paid to writemy "Advanced Hypnotic Writing" ebook, and I had no homework toreview or grade. What a cool business! Most recently, I announced yet another e-class. I was about tobuy a large country estate and wanted more money fast. This newclass is on my new proprietary marketing formula, called"Guaranteed Outcome Marketing." I raised the price on this5-week e-class to signal its value. I asked for $2,500 a person.Since I normally charge $25,000 to create a Guaranteed OutcomeMarketing strategy for someone, asking for only $2,500 to teachsomeone how to do it seemed very fair. I lowered the class size because I wanted to be sure to giveeach student personal attention. I promoted this class to onlymy own email list. I got five students. Which meant I raised$12,500. Not bad for a month's "work." And yes, I bought the country estate. I'm writing this articlefrom it. The moral here? There are several: 1. Intention rules: You can float with the circumstances lifebrings you or you can create you own direction and your owncircumstances. It begins with a decision. What do you want?Decide. Choose. Declare. 2. Break the model: Just because others are selling theirservices for a song doesn't mean you have to, as well. Respectyourself. What are you worth? 3. Go for something other than money: Wanting my Z3 caused mymind to stretch in new ways to raise the money needed to get thecar. If I were just going after money for money's sake, I mightnot think so boldly in my ideas or my pricing. What do youREALLY want? 4. You can do this, too. Just look at what you know that otherswould pay you to learn. Then turn it into an e-class, completewith lessons and assignments. After the class is over, you mighteven compile the material into a book. Or a tapeset. Or--? Thinkbig! What would you teach if you had no fears? 5. The spiritual is not separate from the material. Since I'vefocused on money in this article, it may be easy to declare myfocus was only on the dollar. Not so. I used spiritualprinciples---as outlined in my new book---to create wealth. Onceyou realize that the spiritual and material are two sides of thesame coin, you are free to have happiness as well as cash. As itsays on the dollar bill in your pocket, "In God we trust." Doyou trust? Finally, yes, I got my Z3. It's a 1999 Montreal Blue stunningpiece of rolling beauty. I've never had so much fun in my lifedriving. In fact, I think I'll aim it up and down some Texascountry roads right now... Article Tags: Spiritual Marketing, Email List

How,Made,000,Teaching,E-Classe

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