How,Any,Small,Business,Can,Boo DIY How Any Small Business Can Boost Profits Online - Even When
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I talk to many local business owners here in my littlehometown that tell me they want a website. When I ask why,they generally say something like, "Well, I just think we need one. Most businesses have them now."But realistically, if you operate a local dry cleaner, restaurant,pet shop, hair salon, lawn service insurance agency, dental orlaw office, why should you have your own website when all yourcustomers/clients are from the community?There's only one reason. TO INCREASE SALES!If that's not your goal, then don't waste your time, or yourmoney, getting a website for your business. Period.So how does your business make money on the global informationhighway when you only have local customers? Here are five easy,fool-proof strategies that will help make it happen.Strategy #1: Get your own domain.Just like your retail space or business office, you need tohave your own "cyber real estate" to do business online.So you must own your own domain. Register the name of yourbusiness or come as close as you can if the exactname is already taken. Either way, make sure the domain nameis simple, fairly short (2 or 3 words), and easy to remember.With your own domain, you can edit content and keep your siteup to date, developing it from empty "land" to your ownclient-centered "branch location."Strategy #2: Use professional web design assistance.Do you feel comfortable doing what's necessary to produce asuperior, professional, eye-catching website design? I didn'tthink so! Then why would you even consider designing your ownwebsite? And worse yet, you can't trust your web design tothe lady down the street, to a college kid, or to yourbrother-in-law! Professional design is a necessity if you wantto profit online, so don't skimp.Strategy #3: Grow your email list to EXPLODE sales!What if you could reach every customer or prospect you getwith the touch of a button and for a minimal cost? You can.Your website must have a listserver to make consistent sales.With a listserver, you can build a huge list of email addressesfor people interested in your products and servicesand send unlimited non-spam messages to them.The faster your list grows, the more people you'll havegetting your messages and responding to your offers with REAL sales.So do WHATEVER you can to capture a prospect's email address -at the checkout counter, over the telephone, through all yourprinted materials, anywhere and everywhere you can.Strategy #4: Market to your list(s) early and often!Businesses that are making money online are doing so because they are1) building their email list(s) and2) using their listserver to deliver regular messages to it.These messages can be:* a company newsletter* updates on your products and services* helpful hints and case studies, so that customers get more value from what they buy* contests, special event announcements, promotions, etc.* specials, sales, offers, discount coupons, etc.Strategy #5: Automate your follow-up with prospects.You make money in business with follow-up, by getting in touchwith your prospects again and again and again, until they buy.The Sales Manager software enables you to do just that, by givingyou the technology you need to send up to 25 automated, personalizedfollow-up messages within a 90-day period. Now, automatically,you will have a follow-up system working for you 24 hours a day,365 days a year, contacting the prospects you otherwisewould have neglected and lost.BONUS Strategy: Send automated reminders for meetings andappointments, and to renew sales.Include reminder service software with your website if it fitsyour business. You can easily send automated email remindersfor appointments in a professional practice, when you have meetingswith prospects, or when you sell products that are reordered overand over. These reminders enhance your credibility with yourprospects and clientele.