How,Get,Your,Email,Messages,Re business, insurance How To Get Your Email Messages Read

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How To Get Your Email Messages ReadCopyright (c) 2003 by Angela Booth Who's reading the email messages you send out? Not as many peopleas you think. For example, research by Internet marketing firmssuggests that only ten per cent of email ezines are opened andread.Email's turning into a spam-filled jungle to which the onlysensible response is a flame-thrower or a machete. Here's what I do, and I expect that I'm typical. I get around 200email messages a day. I delete 150 unread. I move 30 to a "followup" folder, and read 20. By "read", I mean I open the message andscan it quickly.Will your message be read? Think about how your message willappear in someone's overcrowded Inbox, and structure it carefullyto differentiate it from all the spam and other trivia.=> The From fieldWhen you're scanning your list of messages, your glance movesfirst to the From field. Is it from a friend or foe? Will youread or delete? If it's an address which sounds genuine, themessage has passed the first test.Therefore, your email address is important. Use your own name, orthat of your business. Your email name shouldn't be cute, or weird. When someone'scutting through swathes of spam, after the tenth invitation toview utterly vile images, your cute email address will inspirerage, not a smile. Remember that you're conducting business, and strive forprofessionalism.Because I'm a writer, much of my email is from other writers.Many beginning writers select strange email addresses. Such as:[email protected]. [email protected]. Even if you're forced to use a Web-based, free service becauseyou don't have a computer at the moment, or because you'retravelling, read the Help file to see how to set the From fieldto your own name, rather than to your User Name for the service.Many people have their email filters set to automatically deletemail from free services.=> The Subject lineThe primary rule: be clear. Many people you're communicating with won't have any idea who youare, so your Subject line should make your reason forcommunicating with them plain.If your message's Subject line is blank, or if it has a weirdsubject line, it will be deleted, unread.Drop cute, friendly, or mysterious subject lines. Spammers usecute, friendly and mysterious subject lines.I automatically delete: "Hi!" (sounds like someone sending me avirus); "Hey come see" (not while you live and breathe); "Re:your account payment" (the address has to be from someone I dobusiness with); "Auto-response confirmed" (you're an idiot);"thanks for your subscription" (I didn't subscribe, and I hopeyou die a slow, miserable death).If you're sending an article proposal, for example, say so righton the Subject line, with:"Article Proposal: 10 ways to fold your socks"Can't think of a Subject line? Take a moment. Ask yourself whyyou're sending the message.Think of your subject line as a headline. If you're having a saleat your business, come out and say so: "Sale: Ten per cent offeverything at Sally's Garden Center this month".An honest, up-front subject line ensures your message will beread, if the addressee is interested. For example, if I'm acustomer of Sally's Garden Center, I'll be interested that she'shaving a sale, and will save the message.=> The MessageTELL ME WHAT YOU WANT! Please. Don't obfuscate or waffle. If Idon't know what you want after giving the message a quick read,I'm not going to read it twice. It's easier to hit the deletebutton.Make your message short. Try to keep it at one screen, whichmeans less than 200 words. Use plenty of white space, don't sendme the entire 200 words without a paragraph break.HTML or text?Your choice. However, I admit I'm biased against HTML. Not onlybecause it's becoming the format of choice for spammers, but alsobecause people who use HTML emphasize the medium, not themessage.A year or two ago Flash-animated Web sites were all the rage.They had the same problem. Nothing much to say, and they said itwith pretty pictures and glowing colors. Look, I read magazines.I watch TV. I don't need pretty pictures. I just want to know whyyou're sending me a message. => Don't send message attachmentsWith all the viruses around, this one should be obvious, but it'snot.If you want to send someone an attachment, send them an emailmessage first, to let them know what the attachment is, and askthem whether they want to receive it. (If you want to sendsomeone a two megabyte file, the answer will be NO. Whatever itis, send it by postal mail.)Like most people, I don't open an attachment unless I know whothe attachment is from, and what the attachment is. I expect to receive attachments from my clients. My students alsoinnocently send attachments until I tell them that I prefer theirexercises pasted into a text email, not sent as five DOCattachments. If I don't know you, and you send me an attachment, I'll deleteyour message, including the attachment.=> Include ALL your contact detailsSpammers never include verifiable names, phone and fax numbers,and postal addresses.So you MUST include them if you want someone to take your emailmessage seriously. This is the easiest way to differentiateyourself from spammers.If someone trusts me enough to send me their phone and faxnumbers, and their postal address, I know they're sending aserious message, and I'll read the message carefully.Getting your email messages read is easy. Just treat the peopleyou contact the same way you want to be treated. If you do that,your messages will be read.***Resource box: if using, please include*** Veteran multi-published author and copywriter Angela Booth craftswords for your business --- words to sell, educate or persuade.E-books and e-courses on Web site. FREE ezines for writers andsmall biz: http://www.digital-e.biz/ Article Tags: Email Messages Read, Email Messages, Messages Read, Subject Line