Get,Googled,And,Build,Credibil business, insurance Get Googled And Build Credibility
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Get Googled And Build CredibilityCopyright (c) 2003 by Angela Booth Value your privacy? Get over it. The bad news is that thanks tothe Web, privacy no longer exists. Get Googled, and within a fewshort seconds anyone who knows your name will be able to learnquite a bit about you.Try it. Go to Google ( http://www.google.com ), and type in yourname. I just did a search query for "Angela Booth" and Googlereturned a search of over 95, 000 pages. If you have a Web site,post a message on Usenet, sell on eBay, or do much of anythingother than breathe, you're caught, like a butterfly in amber, inthe sticky World Wide Web courtesy of Google. Bad as this may be for privacy, this is good news if you'retrying to build a business. It means that if you focus some ofyour marketing and promotion time on getting your name out on theWeb, you're building your credibility. Suddenly all those direct-mail letters that you've been sendingout carry a bit more weight. You're more than a slip of paper, astamp and an envelope. You're a Google-presence.So how do you build credibility out of being Googled?The fastest way is to write a couple of information-richarticles, and post them on your Web site. Sure, this is a littlebit of work, but not much. You can write, can't you? Within amonth or so, your name will appear on Google.com. Over time, yourname will also pop up on the Web's other search engines.You don't have a Web site? You need one, and if you can type andyou've got an hour to spare you can get one. Many, many Web sitehosting companies offer site hosting for next-to-nothing a month.These hosting companies are catering to non-technical people whowant a hassle-free site, so they make it as easy as they can byoffering site templates. All you do is pick a template, type inyour information (or copy and paste), and in less than an houryou've got a pretty good site that works great as an onlineportfolio and information resource for your clients.Continue writing articles. Write one a month, and post them onyour Web site. You can also offer them to other Web sites topublish. You do this by joining a few article announcement listsand sending your articles to the lists. To find these lists, goto Yahoo groups (http://groups.yahoo.com ) and search for"article announce". Ezine publishers and Web sites owners willpick up your articles. Suddenly, you're Google-cred goes up.Note, that I said "information rich" articles. Some smallbusiness owners write puff pieces about themselves and theirbusiness, and guess how much credibility this builds? Peoplesearch for information online, so your articles must containuseful information.You won't suddenly get a dozen new clients directly from youronline articles. You get them indirectly. For example, whensomeone I don't know sends me an e-mail message and I'minterested in what they say, the first thing I do is Google them.In five seconds, I know whether I want to pursue the relationshipor not.If you're sending out direct mail letters introducing yourselfand your services, you can bet that those prospects who areinterested in what you have to offer will Google you. If you'rerevealed as knowledgeable in your field, you're suddenlycredible. So go ahead, use Google.com to your promotional advantage. It's apowerful tool to build credibility for your business.***Resource box: if using, please include*** Veteran multi-published author and copywriter Angela Booth craftswords for your business --- words to sell, educate or persuade.E-books and e-courses on Web site. FREE ezines for writers and small biz: http://www.digital-e.biz/ Article Tags: Build Credibility, Angela Booth
Get,Googled,And,Build,Credibil