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In one of the many urbanclothing brands today, Akademiks is considered as one of the bestwhen it comes to trend setting hip-hop fashion and styles. But whatmakes it so popular with the hip-hop devotees aside from otherhip-hop and urban clothing brands?You may not know this butthe founders of Akademiks, Donwan and Emmett Harrell, once haveworked with big names of the fashion industry inlcuding Donna Karan,Ecko, Phat Farm, and Nike (Donwan being one of the former top 10designers at Nike).The brothers then met up with the owner ofDr. Jays (a top brand of urban and hip-hop clothing shops), ElliotBetesh, where they were asked to design a new brand of hip-hopclothing line. Betesh was the one that inspired the brothers Harrellto start a new brand of clothing lines in which they calledAkademiks.The name Akademiks is an intentional misspelling ofthe "academics". The name Akademiks is spelled akdmks, oroccasionally AKS, on many of the company's garments. Some apparelalso bears the Akademiks "A.S.A.P." insignia, standing for"Akdmks Small Arms Patrol".Because of the hugepopularity of Akademiks in the urban community, some personalities ofthe hip-hop industry started to take notice of the the brand's uniquetrend of fashion and style. Akademiks has gained popularity in theclothing industry due to the number of celebrities who wear thebrand's PRPS jeans, such as rappers Dizzee Rascal and 50 Cent.Akademiks was popularized in 2001 by Brooklyn rapperFabolous whose lyrical content advertised the brand. He also wore anakademiks velour on the inside cover of his debut album GhettoFabolous.But other than fame and popularity, Akademiks alsogained notoriety when its advertisements on New York MTA buses, whichincluded the tagline "Read Books, Get Brain", were banned.Although MTA officials had not originally realised that there was anydouble meaning in this phrase, it was later pointed out that "getbrain" was in fact a slang term. Akademiks then released anothersmall group of ads for the MTA in early September, 2006. The ads areclean and without controversy.
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