How,Create,the,Best,Countertop business, insurance How to Create the Best Countertop Product Displays
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Normal 0 No matter what kind of store you operate, countertops areamong the most popular areas to create product displays. Situating merchandiseon a countertop not only places it closer to the customers eyes and morewithin their reach, but it also encourages impulse purchases once the customersare ready to check out. Think About Your Countertop Space Before you think about anything else, you have to thinkabout how much countertop space you have to work with. Some stores have largeamounts of countertop space while others just have a few square feet of room bythe checkout registers. Choose the Best Merchandise Now that you know how much countertop space you have to workwith, its time to think about the best merchandise for your countertop productdisplay. If you have an ample amount of countertop space, you canchoose large items for your product displays; however, if you only have a tinyamount of space to work with, its best to choose small merchandise items foryour countertop product displays. Aside from the amount of countertop space you have to workwith, you also need to think about the kinds of merchandise items thatcustomers are more likely to buy as theyre standing at the checkout counter. For example, you might have enough countertop space tocreate a display of family-sized bags of chips and two-liter bottles of soda,but these arent the kinds of items most people purchase at the checkoutcounter. Most customers reach for merchandise like candy and small convenienceitems like lighters, travel-sized bottles of over-the-counter medication, andchildrens toys like small plush animals and bouncy balls. Simply put, the merchandise you use for your countertopproduct display needs to work with the amount of countertop space you have aswell as the impulse buying habits customers at checkout counters tend todisplay. Select the Most Convenient Product Display Fixtures The most common display fixtures for countertop productdisplays are wholesale plastic containers. You can find these containers inmany shapes, sizes, and styles perfect displaying edible items like bothwrapped and unwrapped bulk candy as well as non-edible merchandise likechildrens toys and convenience items. However, you should keep in mind that there are many otherkinds of display fixtures for countertop product displays that can help addconvenience to your customers shopping experiences. Some of these additionalfixtures work well with wholesale plastic containers while others come withplastic buckets already affixed or with other ways of displaying themerchandise. For example, you can find:Wire display racks perfect for as few as one or two or as many as six or eight plastic buckets.Convenience store racks designed small enough for countertop use and on which you can place your wholesale plastic containers or stand-alone merchandise like bottles of soda and bags of chips or other treats.Revolving bucket racks designed to hold plasticbuckets and spin so you can display and customers can see and access moremerchandise.
How,Create,the,Best,Countertop