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When implementing Search Engine Optimization techniques on a website, there are some things that even a novice can do to clean up a web site and make it more efficient. This can be done at the same time as making the site friendlier to the human viewer as well as to the spider. Search Engine Optimization is the procedure to ensuring a website to be on the top of the Search Engines result page with the help of some strategies. These techniques directly help in raising the search engine result positions of the site, increase site traffic and acquire relevant quality links. As far as the Internet Market strategies goes there are some defined areas on which the traffic are driven to the website. Title Tags The title tag is one of the most important factors in the optimization of a site. Search engines try to assert a category or genre to each website, so the title tag should include one or two main keywords for your site, describing what it is for.Keyword density To bring a site into the phenomenal zone of keyword density, relevant keywords to each have a density of about 3-7% of the page. This lets search engines know what type of information is on your page. Usually there are two main reasons why someone enters a term into the search engine--information or products. Granted, there are some searchers who do not know how to phrase their question in a way that will lead them to the information or product which they seek, but it is very frustrating to a visitor to the web page to have to sift or scan through layers of web pages in hopes of finding what they are looking for. Some search engine optimization experts say that the searcher should not have to click more than twice once reaching a site in order to find the product or information which is desired. As per the internet marketing service overuse of keywords can count against the website as 'spam'. A on the whole type of website with many different subjects is much more difficult to optimize for specific keywords than a website solely about those keywords. Link text The text that links to other pages in a hyper-link, also known as anchor text, is important to include keywords in. Avoid using the prompting words like click here, as search engines don't have any way to tell what that link goes to. Link text is also important in incoming links from the directory submission centre to your site for the website promotion.
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