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"Several e-mail service providers, Google and Microsoft, have recently added new security features to their Gmail and Hotmail e-mail services. With e-mail security threats and spam increasing daily, customers have found that hijacked e-mail accounts make it difficult to trust e-mail services.New security features allow users to register their mobile device number with an SMS Gateway. A secret code similar to a password is sent via text messaging softwareto that registered mobile device allowing the user to reset the password on their e-mail accounts from their mobile devices. These new security features make it easier for users to recover their accounts when they are hijacked by hackers.Trusted computers can also be set up with the users Gmail and Hotmail accounts in advance so that if the computer is used to make changes to the e-mail account, those changes are trusted communication. To make things even more secure, e-mail account users must have access to at least one existing verified device to ensure that hijackers cannot lock legitimate users out of their own accounts so easily.E-mail service providers intend to begin communicating unauthorized access to users accounts via Bulk SMS messaging services. With mass SMS communications in place, the e-mail service providers should not only be able to keep their users e-mail accounts more secure but also deliver highly targeted marketing information as well.""A San Diego-based Dermatology and Cosmetic Center recently introduced the use of SMS services to personally reach out to new customers. The Scripps Ranch Dermatology centers co-founder indicated that the use of SMS service has allowed the office to stay in front of current marketing technology and, more importantly, develop a better relationship with their patient base. The Dermatology and Cosmetic center quickly found that connecting to users with mobile devices allowed them to increase awareness of their services regardless of the users device type or cellular provider.The success of Scripps Ranch Dermatology is hardly unique either and businesses across the globe are finding excellent success when implementing SMS messaging services as a marketing and customer outreach tool. Forrester Research recently proved that SMS is one of the most direct communication mediums with the greatest level of response up to five times better response rates than other direct marketing attempts. A recent study by the Center for Connected Health indicated that over 90 percent of patients found health-related text messages to be helpful and over 80 percent opted to continue receiving SMS messages at the close of the study.Scripps Ranch Dermatology successfully partnered with an SMS service provider to increase the local visibility of their practice through SMS Business enjoyed an initial response rate of 69 percent, increasing to over 88 percent as additional services were offered.It is important to note that within the U.S., SMS solutions must meet all HIPAA compliance regulations for text message communications to alleviate privacy concerns for both patients and healthcare providers."
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