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A product sold or marketed will have great value and recognition among the customers. What exactly differentiate the above two approaches, as the result of both process are reaching the product to its end customers. A sales person or a marketing person will have a great job and career opportunity. Can nature help one to find an answer to all the above quarries? The principle of sales and marketing approachs is well known to nature and, many of its creations in nature employ them at one stage or other in their life. Nature indeed has seen them separately and hence various species use either sales or marketing techniques according to situational reality and requirements. The simple definition of sales means, offer what one has and on the other hand, marketing means, create awareness about what one has and see how to create a difference to the customer. The selling and marketing cannot be related only to the one who has something to offer but this psychology can be seen in every buyer also. From the buyers point of view, simply buying something as a commodity makes sense which is parallel to sales, and study to understand, analyze and compare a product with another before purchase is an example similar to marketing. The question is whether the customer gives commodity value to a product that is sold or marketed. The interesting truth is that all our basic need based purchases fall under the category of commodity (sales approach) and the purchase that fall under the category of luxury need where people try to understand and analyze the product comes under the influence of marketing psychology. When need prevails, people seldom use choice and analysis and simply accept the products the way they are. How do corporate employees search a job? When they have a need for a job, majority of them accept whatever the job is available to them. Later only they analyze and search a better job. In the life of corporate employees, the need cause compromise, sacrifice and the attitude of enduring insult and humiliation. They need a job and hence they generally prefer to be insensitive and tolerant to all sorts of nonsense in the corporate world. The interesting difference in nature is that all animals and plants employ marketing approach when they have something to sell. They exert choice and selection in their purchase that is dominated by absolute need. Procreation is an absolute need for all animals. The male animal has to market itself to the female animal. Only the animals with the best marketing strategy and the best product, the female would accept. The selection of a male partner by the female animal is also purely based on choosing the best and not buying what is available. Another important question is who, the marketing or sales person will have a successful career prospects. In animal and plant world, obviously those who market well alone will find success and customer. Plants do market by different means like attract insects and other animals for pollination and seed dispersal, being wind pollinators, water pollinators etc., Sales are less prevalent in animal and plant kingdom. In the case of corporate, it is difficult to say whether sales or marketing function has future. Marketing guys even try to market the commodity while the sales guy will try to sell the product that comes under the category of luxury need. Why, a human being in general and corporate employees in particular attach mere commodity value to their basic needs and, premium value to the luxury needs. The answer is that human life is driven by luxury needs and not the basic needs.
Animals,The,best,fit,for,marke