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Opening a business involves establishing a brand. Consumers usually remember the brand and not the details of the individual product and once a trust has been built between the consumer and the brand, the business venture is sure to succeed. A brand needs to be registered in order to appear in the market. Brand registration leads to the creation of a specific quality and image of the product. It gets a personality. This may be formed using words or images. Brands have become extremely important in today's business world. There is a lot of competition that goes on. Whenever a new product is launched by one brand, the competitors have to launch a similar or even better quality of product in order to stay ahead in the race. This obviates the need for protection from imitation and unauthorized copying. This is why legal protection should be taken from the start. The process of brand registration either through FCRA registration or through NBFC registration gives the applicant a chance to protect their brand, copyright, design, patents and trademarks. This is why logo registration and design registration are also important. By virtue of protecting brands, brand registration has helped to boost the business sector trademark registration india. Brand value is determined in many ways. The communication investment that has gone behind the brand is a good way of determining it's value. The brand name stands as a face of the brand. It is used for speak for itself and also for it's different qualities. It becomes a sort of trademark using which the brand owner is marked as the commercial source of services or products. By getting the trademark registered, the brand owner can protect the proprietary rights which are related to the brand name. It is in fact one of the most important parts of protecting the trademark of a brand. It is recognised all over the world as one of the most important parts of setting up a business and hence in cases of business expansion, it proves to be essential. Before registering, the applicant must ensure that the brand name is absolutely unique and distinctive from others, especially those that are in the same business. Being identical with other brand names makes it very difficult to get an approval. An application is to be made along with the required fees to the office that deals with these issues. One should also supply all necessary documents. Next is the process of logo registration. In this case too, the design of the logo needs to be unique and unlike any other that exists already. A professional trademark attorney can be consulted for expert advice. He can search for details and help out the applicant with getting the perfect logo as per the requirements. They are able to state the status of the logo which has been applied for registration.
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