Market,breakthrough,astaxanthi business, insurance Market breakthrough of astaxanthin
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Today the antioxidantproducts on the market are many and complex: like Q10, OPC, VE, lycopene and soon, astaxanthin how to compared with the antioxidant products sold in theexisting market and highlights the features, it is necessary to carry out alarge number of science publicity to raise consumers awareness of astaxanthin,and catch the astaxanthin for two populations of eye disease, age-relatedmacular degeneration, cataracts and cardiovascular disease to highlight thebreakthrough.Startastaxanthin new markets should pay attention to several aspects: 1. newcustomers were more difficult to accept it (especially for the astaxanthin suppliersthat have more products variety), this is a normal phenomenon. But this kind ofastaxanthin suppliercan through other products to transform new customers, through the service, andthen grafted to astaxanthin; 2. there are some customers think that the priceis too high, this situation can be used to solve in two ways: first, take the originalpurchase of customers other products to equivalent exchange to reduce thedifficulty of increasing astaxanthin taking customer base; establish the psychologicalorientation from the beginning to customers that "astaxanthin is the mostpowerful antioxidants in the world, is truly worthy of the high-endproducts", so it's value to be expensive, expensive justified. 3. sincethe astaxanthin had been promoted in the market, many customers reflect that theproduct in the treatment of eye diseases, stable blood pressure have goodresults. As long as developing a new customer conversion strategy, have a largenumber of qualified astaxanthin that certified by customers, as well as theemergence of similar products in the market, there are still some potential. 4.popularize health education, change people's concepts of health is moreimportant than promote their products. The first is educating the sales team,everyone must master the antioxidant knowledge, in order to be confident,skilled services for consumers; followed by is the customer education, do wellthe health education. As long as well done the education, sales will be successful.There are many mature markets, as long as new markets actively involved inCompany linkage, the start of market, the number is just a matter of time.Astaxanthinis a carotenoid. There are a lot of well-known stars in the carotenoid family,such as beta-carotene, lutein, lycopene and so on, these carotenoids are goodnutrients, can improve our lifes quality and prolong life. However,astaxanthin is the most benefit one in the family. Natural astaxanthin existsin some organisms such as algae, fungi, as well as shrimp and crab, salmon,their surface will show a beautiful orange or red, those red substances wereastaxanthin.Scientificstudies have shown that astaxanthin has a multifaceted role of scavenging freeradicals, anti-inflammatory, protecting blood vessels, reducing cholesterol,whitening skin, wrinkle-free, ease joint pain, improving immunity. In addition,astaxanthin in preventing cancer, protect eyesight, protect the nervous system,prevent Alzheimer also have a satisfactory effect. At present, the worlds commercialuse astaxanthin has synthetic, natural extracts. The former are generally usedas feed nutrition enhancer, the latter is commonly used in human nutrition andhealth care products and cosmetic raw material.Source:http://www.cosprm.com
Market,breakthrough,astaxanthi