The,BMW,How,Media,Made,Popular car The BMW Z3 - How The Media Made It Popular
In the shape of the design, the Core wing broke through the traditional appearance of the other models, the Core-wing sense of movement and high-level sense of the high degree of balance, which must be improved, both in the interior styling General Lee: For such a TSP platform, indeed, is the test of the ability to integrate the same time, just She always has been mentioned in the business platform is a completely independent intellectual property platform and our platform is t
The Bavarian Motorworks company of Munich, Germany, is one smart cookie! Say you've just produced an incredible roadster, and you want to promote it. Wonder what ideas you would come up with. BMW chose a few unforgettable ones.Imagine receiving a phone call from the car's promotion department if you are the producer of the 1995 film, Golden Eye, starring none other than that intrepid sleuth, James Bond. You're asked if you would use the car in the film for two purposes. One, to make Bond look super cool, and two, to promote, of course, your latest invention.Just imagine that call!Fast forward a few years - were you one of the fortunate people who got to see the BMW Z3 skit on the Jay Leno Tonight Show? The German company asked Comedian Leno if he would promote the car on his show. The plot? Jay came up with the idea which involved Bond using the car to successfully dodge the security at NBC. Fortunately, the skit was a success. That's a good thing because BMW gave Jay the car without their knowing how he would promote it.Sensational stuff!But BMW is not afraid of taking chances. You wouldn't be either if you had produced an incredible roadster known as the Z3.Okay. Let's break away from television and onto the radio air waves.Another fantastic promotion "scheme" by BMW was "the Radio DJ Program". DJ'S everywhere were given permission to come up with a program feature that would promote the Z3 on their show or even through an appearance.This shows you how confident BMW must be because, again, they gave the DJ's complete freedom to promote however they saw fit - without censor of any kind. They knew the benefits of word-of-mouth advertising, and they used it well. Let's move on to Central Park within the heart of New York City and back to James Bond. Let's try something different this time. A press lunch! And let's invite the character Q from Golden Eye to talk about all of the specifications of this latest invention. Cool stuff and again, highly successful.Another company, Neiman Marcus by name, is a department store which sells luxury items. They are based in Dallas, Texas. Another phone call from BMW lands the Z3 in one of their catalogs and voila! 6,000 orders and waiting list applications jam the phone and Internet order site.That's smart advertising.Getting right down to where the rubber hits the road, pardon the cliché, the media tried hard to convince John Q. Public the roadster was "the ultimate driving machine", and they succeeded. Every dollar spent on advertising produced results. Big ones.Unfortunately, the Z3 stopped being produced in 2002, but many car dealerships still have an ample supply. You may not be too successful trying to purchase one from a first owner. Once you own one, you won't want to give it up.
The,BMW,How,Media,Made,Popular