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Wouldn't you like to know what Henry Ford would think if he could suddenly return to life, stand on any street corner in, say, New York City, and watch all the cars go by? I can only imagine what his comments would be. Actually, I don't think he'd be saying too much. I think he would be speechless.Do you even think he'd know what a luxury car is? Thankfully, we live in a world that is filled with luxury cars. Granted, we can't all afford one, but for those who can, I envy you.If I could afford a luxury car, I believe I would seriously consider a BMW. This is a car that is selling like hotcakes in most countries and earning award after award.Wonder why that is? Before I divulge that information, let me share a little bit about who they are.BMW stands for Bavarian Motor Works. They were founded in Germany in 1917 and are headquartered in Munich, Germany. It's the "parent company" of Rolls-Royce. Need I say more? That name has been synonymous with luxury cars for decades. But they also make motorcycles and that cute little car we are seeing so much of around town, the Mini.For some staggering statistics, let me just add that "in 2010, BMW manufactured nearly 1,500,000 autos and almost 113,000 motorcycles in all of their brands."That's a lot of cars and cycles!Getting back to why they seem to break all selling records, here are a few reasons:1.The Germans have very strong beliefs and work ethics.2.They are customer-driven.3.The driver's pleasure is very important to them.4.Reliability and quality of product is vital.5.Germans are noted to have excellence in all they do and that goes for car manufacturing too.6.Service, relationships with their customers and brand and product recognition are high on their list of values.But their success seems to also stem from their independence. This allows them to take all and necessary steps toward their goals like no other car manufacturer on the face of the planet. That means, they can always use their own trusted parts in all their vehicles and do not have to rely on other countries for parts that may not be up to their standards. That's incredible!The sky certainly does seem to be the limit for BMW!Another strong point is the amount of time and money they put into marketing their product. Each series seems to be different making it easily recognizable on the highway. This is product variation at its best.It's so important for every company, whether they manufacture automobiles or anything else, to be aware of what their public wants. They must stay in touch with their clients and value what they have to say. For all of these reasons, BMW is on top and probably will stay there a long, long time.
BMW,The,Wouldn,you,like,know,w