Postcard,Marketing,Relieves,An marketing Postcard Marketing Relieves Anthrax Scare
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The latest Anthrax scare might have you thinking twiceabout using postal mail to promote your business.A Washington Post-ABC News survey showed that "65% of theAmerican public was at least 'concerned' that letterscontaining anthrax bacteria had been sent through the mail."That's bad news if you just mailed a promotion.All of these circumstances might make you want to considerone of my favorite advertising strategies ... the simpleand cheap direct mail postcard.You can use postcards to generate leads, close sales,convince customers to buy more and encourage prospects togive you a try.I asked my friend and client, Markus Allenfor his top 20 postcard promotional ideas. He hasan online, step-by-step program to help you launch a monthly,multiple-exposure postcard marketing campaign with very little expense, and that's always a plus.Check out his free information at:http://www.markusallen.org/ezpostcardsHere's his list of postcard marketing ideas that almostany business can put into immediate action:* Copy and paste a picture of your Web site on a postcard.The mere mention can bring a rush of visitors to your site.* Mail to a list of people who've recently moved into yourcommunity. Offer a great deal to get them to try yourproduct or service.* If your average customer usually spends $1,000 with you,offer a discount for purchases over $1,500.* Remind customers it's time to come and see you. Dentistsoften mail "It's time for your next cleaning" postcards,while auto shops remind you, "It's been 6 months sinceyour last oil change."* Tell customers about new products and services. Forexample, many software firms mail postcards to promoteprogram upgrades.* Announce a price increase. Let customers buy as much asthey want, at the current prices.* Hold holiday promotions. For example: "Bring Mom tolunch for Mother's Day, for only $14.95."* Offer a lifetime membership program to generate quickcash flow.* Announce a private sale. One retailer, with a 21-centpostcard, invited her 12 best clients to a one-day sale.She generated over $20,000 in new business.* Collect customer info - name, address, and birthday. Afew weeks before each person's birthday, send a postcardoffering a free birthday dinner. Most customers who comefor the free dinner will bring friends or relatives (whowill pay full price for their own meals).* Promote clearance or used-equipment sales.* Invite prospects to order your product by faxing backthe postcard.* Mail postcards to announce a contest.* Send The World's Smallest Newsletter on a postcard. (Agreat example of this postcard is in Allen's InstantPostcard Marketing ToolBox.)* Give customers your new address when you move.* Promote your Web site or fax-on-demand system.* Announce new staff. Example: "George Model has joinedThe Clip Joint. Call him today to make your appointment."* Mail help-wanted postcards to local residents when youneed to increase your staff ... everyone likes to workclose to home.* Send a postcard about an upcoming trade show ... onelucky winner receives a valuable prize.Once you're ready to send a direct mail postcard, here'ssome great news. Professionally created postcards are noweasier than ever to create on the Internet.AmazingMail makes it super easy to send direct mailpostcards. Just visit their Web site, pick a template (orsubmit your own design), and your custom-printed, full-color postcard is in the mail (First Class) in just a fewdays. And the best part is, there's no minimum. Send justone postcard or 500,000 postcards, for less than doing allthe work yourself.Visit this Web page and try it out. at no charge:http://www.amazingmail.com rial.htmlIf you're looking to grow your business fast at a lowcost, now's the time to use the post office's best-kept secret. Postcards will relieve any anxiety aboutopening a strange envelope and can be read quickly by today's busy consumer. Article Tags: Postcard Marketing, Anthrax Scare
Postcard,Marketing,Relieves,An