Who,your,amp,#39,Best,Customer marketing Who is your 'Best Customer'?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Your best customer is the one you listen to.The Internet is changing the face of doing businesshere in North America and around the world.We are witness to the emerging Global Marketplacewhich is being driven by a 'Customer Economy'.What does that mean?Simply, that the time for the customer to rule has arrived.No revolution has occurred, no blood has been spilt, andthe only ones that will get hurt are the companies that do not put their customer first in their business models.You will attract and keep customers if you:1. View your business as a personal interaction betweenit and your customer.The overall feeling your customer or visitor to your web site has will make or break you. It is important to thinkin terms of customer satisfaction, growth of the numberof your customers, retaining the customers you have already, increasing the amount each customer spendsand finding out why your customers leave.2. The customer is always right, even when they are wrong.It is all about making your customer happy. The 21st centurycustomer is now in control of their own destiny and they willdictate what they want from a business and how they get it.The whole Napster incident, http://www.napster.com/ is acase in point. The music industry took Napster to courtand won. But the issues involved went far beyond thatof copyright infringement.Copyrights are important. If it were my creation, I wouldwant to be compensated for it's use.But customers at Napster were saying other things thatit would do well for the music industry to learn.The popularity of Napster shows that people are not toohappy about spending $20 for a music CD. There must bea 'Price revolution' in the music industry.It was VERY evident that people were EXCITED about compiling CD's with their own personal favorites. Themusic industry would score big to allow the consumer to create their own music and pay a reasonable fee.Napster members were so motiviated about this singleaspect of the music experience, that it could prove tobe a valuable source of revenue for the music industry.The point is the 'Customer' is speaking to the MusicIndustry. If they listen and put the wants and desiresof their customers first, they will increase sales at agreater percentage rate then ever before.3. Your 'Customer List' will determine the value of your company.The relationship between your company and your customercounts. All the way to the bank. Your past, present andfuture customer relationships will determine just how valuable your 'Customer List' will be for you.It will determine the value of your business.
Who,your,amp,#39,Best,Customer