Opportunity,Knocks,Quietly,bus marketing Opportunity Knocks Quietly
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
In business, we often focus most of our attentions on "the bigissues." Our next big ad campaign or our new product developmentproject loom large and capture a significant portion of ourmindshare. These big issues, because of their size and scope,seem to be our path to exponential success and here is where wefocus our efforts.But sometimes, it's the little things that have the largestpositive impacts on our business. These things often seem minorcompared to our big issues. They are often difficult to recognizeat the time, and we might even pass them by as we focus on whatwe perceive to be more important. How many tremendousopportunities do we pass by because we have "bigger fish to fry?"For example, a free case study offered by AvidSurfer details howone large e-commerce company made relatively minor improvementsto a single page of their site. These improvements took only afew hours to execute and didn't cost any money. Their effortswould certainly not be considered to be "big issues" to mostfolks. Yet, the impacts of this small effort were tremendous.This site was able to generate $13,500 in additional sales perday as a result.Had this company only focused on major issues, they may havemissed out on nearly $5 million in additional sales per year!These small opportunities for major impact present themselves allthe time. How about that single, seemingly unimportant e-mail,requesting additional information about your products? You couldeasily set it aside for a few hours, or even a few days, right?After all, a single inquiry is hardly very important in the bigpicture - you have much bigger fish to fry.But what if this e-mail was from the purchasing agent at a major,multi-national corporation? What if this purchasing agent wastrying to get more information so that your company might beincluded on their approved vendor list? This could be anopportunity to begin a business relationship worth millions ofdollars in sales.Oh, but wait...it's just a single e-mail...no big deal.The point is, you never really know when something very small isjust the tip of the iceberg. Something that takes a just fewminutes may be worth millions. How do you make sure you don'tmiss out? Start with attention to detail, flawless execution ofthe "little things," and a commitment to continuous improvement.It's a tall order, but well worth it.Contrary to popular belief, opportunity knocks quite frequently -but it doesn't always knock very loud. Article Tags: Opportunity Knocks
Opportunity,Knocks,Quietly,bus