Surefire,Tactics,Increasing,Yo marketing 5 Surefire Tactics to Increasing Your Website Sales and Prof

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If your business is online to profit, then you know how important itis to convert your visitors into paying customers. Despite this, acommon question I get asked by my clients is: "I'm getting tons of hits to my page, but I'm not making any sales! What's going on Adam?"Without doubt, the most rewarding point of selling online is whenyou can witness with your own eyes, your website visitors spendingtheir hard-earned money on YOUR products...But why are the MAJORITY of webmasters failing to obtain alucrative profit stream from their site, even WITH a constant flowof traffic?More importantly, what can you do right now to INSTANTLYincrease your website's selling power?(1) Attract *TARGETED* traffic....It's a proven fact that targeted traffic will result in a greater visitors-to-sales ratio (also known as a sales conversion rate).Therefore, spending $50 on targeted traffic can be more profitablethen spending over $500 on untargeted traffic.Why? Simply because the visitors derived from the targeted trafficWANT what you have to offer. Thus, they will be much moreresponsive to your website.Two effective methods of driving targeted traffic to your website arebidding for targeted keywords and keyphrases at pay-per-clicksearch engines such as Goto.com and via e-zine marketing.While you can target more accurately with pay-per-click searchengines, e-zine advertising is considered much more effective as thevisitors are of higher-quality and are usually more responsive.(2) Grab Your Visitors Attention *INSTANTLY*....How? By utilizing a concise, benefit-filled HEADLINE!Your headline is the MOST important step of keeping your potentialprospect interested in what you have to say.If you are selling an e-book teaching how to generate targeted trafficto your site and you also offer a money-back guarantee, then don'tsay "Welcome to YourDomain.com", instead convey the biggestbenefit of your product.An example of an effective headline for this product could be: "Discover PROVEN Strategies to Generating an Avalanche of High-Quality *Targeted* Traffic to YOUR Website in Only 10 Days or Less... GUARANTEED!"One style of headlines which usually work well online are the short'How To' headlines. For example, "How To Increase Your WebsiteTraffic By OVER 1000% In 2 Weeks Or Your Money-Back!"(3) Implement The *DIRECT RESPONSE* Principle....The direct response principle is simply the means of selling productsonline via a SALES LETTER.It doesn't have to be the only page of your site, nor the front page,but it must be accessible on your website. Despite that, do NOThide your sales letter amongst a huge pile of links.If you look at any website that makes a lot of sales on a daily basisand you'll notice that they ALL make money from direct responsesales letters.Don't be fooled into thinking your site must be content-rich in orderto sell it's products. You can have tons of free articles, contests,and surveys, but if there's no sales letter - you're killing the potentialof your online business.(4) Prove You Care With Customer *TESTIMONIALS*....If you don't have any testimonials or positive comments from yourcustomers, just ASK! Send an email to your customers and sayyou'd like some feedback, it need not be anything complicated.Then collect and compile your most attractive comments and displaythem throughout your sales copy on your site. The testimonials willreinforce YOUR creditability which equals more sales - meaningmore profit for you.Before copying these comments, ensure you personally requestpermission from the customer first. And ask if they don't mind youadding their name, email and website address at the end of it. Whileadding these details aren't necessary it will add to the creditabilityof the testimonial itself.(5) Utilize A Solid And Effective *GUARANTEE*....Making a simple change to your existing guarantee can result in aninstant boost in sales... IF done properly!When writing your guarantee always remember that your aim is toeliminate all danger and worries of your customers. If you do so byremoving the risk with a money-back guarantee, for example, youwill make it a much easier choice for people to consider your offer.But by making your guarantee even more powerful, you'll alsobenefit from clients who will love you for your support and createword-of-mouth advertising for your business.Here's an example of poor guarantee:___________________________________________________ "If you're not satisfied with our product, you can return it within 30 days of purchase, and receive a full refund."___________________________________________________And here's one I came across recently:___________________________________________________ "If you're at all undecided about MYKS!, just take advantage of our guarantee. Buy it, download it, review it... if you don't like it, just ask for your money back. We won't be upset, that's what the guarantee is for."___________________________________________________You may have noticed the above guarantee as the same used veryeffectively by Ken Evoy for his Infopreneur's Toolkit , "Make YourKnowledge Sell!".He completely removes the risk by explaining exactly how to use theguarantee -- he literally ASKS for you to take advantage of theguarantee!Take a look at his other website's and see how he use's strongguarantee's to capture customers that would have previously notordered.http://myss.sitesell.com/default.htmlhttp://myws.sitesell.com/default.htmlhttp://buildit.sitesell.com/default.htmlhttp://myps.sitesell.com/default.htmlBy applying all of the above tactics to your website, you're virtuallyguaranteed to increase your sales and profits almost instantly. Article Tags: Targeted Traffic