The,Sins,MarketingDuring,years marketing The 7 Sins of MarketingDuring my years in marketing and sale

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

During my years in marketing and sales, I have studied the pros and cons ofmany-a-marketing program.What I would like to do today is give you a check list of the 7 most commonsins in marketing.What about you? How many of the following sins in marketing apply to you?#1 No, I didn't test the product market before I picked my product.This is by far the biggest mistake I see in marketing today. One I've mademyself many times over. It's down right amazing how many companies decide onthe product they will sell before ever checking to see if the potentialcustomer would be interested. The most prominent reason for this isinfatuation. The seller falls in love with his or her own product andassumes the public will too. This infatuation clouds the marketingprofessional's ability to objectively, rather than subjectively determinethe true potential of the product market. Just because you love it, doesn'tmean that they will. Test the waters, ask your customers and clients whatthey think. Survey a portion of your current clients and the general public.You owe it to yourself to see if this product will in fact meet the needsand wants of your customers.#2 You neglect to explain why you can sell it cheaper.Whenever I see a lower price, the first question that pops into my mindis....How? How can they sell it at a lower cost than their competitors. Ifthey fail to answer that question in their marketing strategy, I immediatelybecome suspicious of the quality of the product. If they had only explainedhow they could sell it cheaper. If one of your selling points is a lowerprice you better explain to me how you can do it.#3 You didn't make it easy for me to do business with you.How many times have you found an interesting product, but they make it sodifficult and undesirable to business with them that you go elsewhere. Whywould anybody want to make it hard to do business with them? I have certainsubconsence requirements to do business with companies. The most importantbeing convenience. The way I see it, I'm the consumer and if I'm willing tospend my hard earned cash with them, I expect them to make it easy for me todo so. The worst is "time consumption". If you want to lose me as acustomer, go ahead waste my time. Time is a valuable commodity to me and Idon't want to spend it waiting. I'd rather pay the extra dollar or whateverwith the competition if they can get me out the door faster. Consumersexpect their shopping experience to be an enjoyable one. If you can make itfun and entertaining to do business with you, chances are they'll be back.#4 Don't be a Clone. If you do not have a unique proposition, why would webe interested in you? I'm sure if you have been in marketing for even thesmallest amount of time, you know what a Niche is. Find and develop yourown unique selling strategy. To have an advantage over your competitors youbetter know your Niche, know who your customers are, where your market liesand how you will exploit it.#5 I loved your product, what else do you have to offer. Here's a big salesloss. You didn't develop your "back-end" sales strategy. It's extremelyimportant before you sell your first product to already have your follow-upproduct at the door and waiting. If your customer has purchased from youonce, there's a good chance they will again. You have already established acertain kind of trust with your customer. Don't let them down and never relyon one primary product to carry your business. Product development is anintegral part of any business. If you want to stay in business keep yourpresent customers coming back for more.#6 Use the truth to sell your way out of trouble. Every business will runinto this problem sooner or later. No matter how good you are, you are boundto promote a poor marketing campaign or product. When you need a fast way tostimulate sales for a product that is not selling, try the truth. But knowhow to use the truth to your advantage. Tell your customers that you have anoverstock of the product. Tell them you selling the product at cost orbelow cost. There is a viable market of bargain hunters out there. Twocommon approaches are the "Reward" and "Introduction" techniques.The reward technique might look like this: Because you are one of our VIPCustomers, we want to offer you this special price..... orAs a special Limited Time Introductory Price we......#7 If It's Not Broken....Don't Fix It! Why do marketers feel the need tochange a marketing strategy that works. The fact is, they become bored withseeing it, and by that token they wrongfully assume the consumer is alsotried of seeing it, even though the sales are the same. Seems incredible,but happens every day. They fool themselves into thinking that they canforesee the end of a successful marketing campaign. If it's making the salesit should leave it alone. Now that's not to say that you shouldn't test newmarketing ideas, but never drop a winner because you are tired of seeing itor you believe it's nearing it's end. Major corporations and small companiesalike have successfully used the same marketing campaigns for decades.I hope this helps in your future marketing decisions. Article Tags: Have Studied