Are,You,Accessible,Expert,amp, marketing Are You An Accessible Expert?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
It's all well and good to be an expert these days. It's a credit to your profession that you know your business well enough to get that particular stamp of public appreciation.The question is, are you an accessible expert? The fact is, in these days of cold hard realities and tumultuous times consumers have no patience with huge egos and hard to reach professionals. It doesn't matter how much time and effort you have put into your status. What consumers do respond to is the expert that makes himself friendly and available. If you have spent the last few years working hard to build your expert status, take the next step by expanding on that effort by making yourself accessible. Consider the following friendly maneuvers:Email: The more popular you become as an expert the harder it will be to manage the ongoing and increasing flow of email. However, with that expert status comes more income. Use some of it to hire assistance to tend to the incoming email in a friendly and approachable manner. Usually it's not who answers the email as much as that the email gets answered. Don't leave customers hanging, prospects wondering, and leads languishing. As you grow in expert status grow the help you need to keep your business running smoothly. Lost emails sent to experts give the sender a feel of not being important.Hardcopy Newsletter:Everyone has an email newsletter. Break out from the pack and offer a hard copy newsletter as well. It can be offered as infrequently as four times a year. Hardcopy newsletters that are informative and resourceful give the receiver a sense of being cared about. Phone: When in doubt, pick up the phone. If email is not getting the job done with a particular client, don't hesitate to pick up the phone. Voice to voice is the means for building true confidence and that necessary personal touch. Picture:Show your visitors, clients, and leads who you are. A site with a picture of the owner feels more friendly and personal that an ultra-swift website without one.Tell Your Story In First Person:Many biographies are most appropriate in a third person format. However, at your website it is more approachable to tell about your experience and background as if you were speaking with a friend. Speak English:Don't show off your in-depth industry skills by verbally overwhelming your clients or prospects. Respect their level of knowledge by speaking clear and easy-to- understand English.Experts abound in the marketplace, but accessible experts are the ones that set themselves off the pedestal and into the crowd.This is the next step in personal, confidence building marketing with today's smarter consumer. Article Tags: Expert Status
Are,You,Accessible,Expert,amp,