amp,#34,They,Just,Don,#39,Get, marketing "They Just Don't Get It!"
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Does this sound familiar to you? Your friend asks you, "What have you been up to?" You say, " I'm into Internet marketing." "What's that?" You then proceed to tell them how you market a product on the Internet. You tell them about headlines, ad copy, advertising and ezines. "What's an ezine?" You explain it's like a magazine they would find in a drugstore; the difference is it comes in your email.Everything is going fine for about ten minutes until you notice their eyes are starting to glaze over. There's a brief pause and they say, "Hey, do you believe this weather we're having?"At that point, you realize that you're boring them to death because they have absolutely no idea what you're talking about.For over a year now, I've poured my heart and soul into Internet marketing. I have devoted myself passionately to life within the computer.I went from someone who had to ask my husband how to turn on the computer to someone who can now copy and paste with the best of them (okay I'm a slow learner). I trashed one computer in eight months and I'm proud to say it will take me MUCH longer to trash my current one.I'm completely self-taught in online promotion and I'm proud of what I've accomplished. I'm not a Net marketing "guru" and I never will be one. But I'm not a "newbie" either.It's only natural for me to want to share my passion with friends and loved ones. But I slowly came to realize that I'm speaking a foreign language to them when I describe the inner workings of online marketing. I have yet to meet someone in the "real world" who knows what an ezine is.My husband will tentatively ask me how my day was. When I launch into advertising with autoresponders, viral marketing, I can see his shoulders start to slump and this look of resignation comes across his face. It says, "Oh, %#@*& ! I just had to ask!"When I ask him to proof one of my articles, he gets thisdeer-caught-in-the-headlights look in his eyes. Even though I've begged him to be brutally honest, I know he's thinking, "What can I say? I don't even understand what she's writing about!"I think I've finally come to understand that what we do on the Internet is very specialized. Never mind that there are thousands of us doing it. Those of us who spend hours each day on the Internet advertising, reading and learning, give so much of ourselves to this endeavor. When we're not online, we're brainstorming headlines, ad copy and articles. Internet marketing is in every fiber of our being. Keep us away from the computer too long and we go into severe withdrawal.I don't know about you, but marketing is both a challenge and an outlet for me. The challenge is to learn as much as I can absorb and use what I've learned effectively. The outlet is tapping into that part of my brain that is creative.I have come to understand that to some extent I have to keep my life online and my life offline separate. I tell my friends just enough and then shut up (hopefully before they are frantically looking around for a means of escape). Nothing is worse than to have someone rattling on and on about something you have absolutely no interest in.But that's okay. There are plenty of people like you who DO understand what I'm talking about. And I don't have to explain to you what an ezine is. "There are as many ways to live and grow as there are people. Our own ways are the only ways that should matter to us." Evelyn Mandel
amp,#34,They,Just,Don,#39,Get,