Get,Your,Customers,Say,amp,#34 marketing Get Your Customers to Say "YES"
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Many of us dread the part during the sales process wherewe have to ask for the order, especially if the customer says"no". What happened? It seemed like the customer was with youall along.They were smiling and nodding their head. What could have gonewrong? Often, the problem is that the sales person never reallyanswered all of the questions in the customer's mind. If thequestions don't get answered, you won't make the sale.Any objections the customer has should be sought out and resolvedduring the presentation. This way, the sales person can judge howwell the sale is going and see if the customer is motivated tobuy. This process gets your customer to say "yes!".The process isn't really that difficult. It involves being agood listener and making sure you stop at certain points inyour presentation to let the customer talk. Obviously, you needto rehearse your presentation. Tell about your product orservice.But, you also must develop a series of questions that willusually get "yes" for an answer. For example, "Doesn't that giveyou peace of mind knowing your family will be safer?" will oftenbring a "yes" answer. If the customer answers no to aquestion, a safe approach is to ask "Really? Why?" This directsthe conversation back to them. Listen to what is on their mindand see if you can help revolve the issue.Get the customer into a habit of saying yes to your questions. Bythe end of your presentation, it should be easy for you to say"Do you feel this product is what you have been lookingfor?" When the customer answers yes, it's time to write up theorder!
Get,Your,Customers,Say,amp,#34