Return,The,Basics,For,Web,Succ marketing Return To The Basics For Web Success
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
I was watching Barry Bonds, of baseball's San FranciscoGiants, when he hit a home run recently. At age 38, he isthe most feared and respected hitter in the game. For thosethat don't know, last year he broke the single seasonhomerun record and this year his batting average led themajors.When he steps to the plate, boy oh boy, he sure has thepitcher's full attention. I think they'd really prefer rootcanal to that smooth, swift and powerful swing of his.There's just no denying that when it comes to hitting, hehas surely reached the mountain top and has joined an elitegroup of baseball's all-time best.Maybe, if I copied him, I could become a major leaguer.And maybe, if he told me all his secret techniques, I couldeven join the elite as well.Well, it may be fun to daydream. But you and I both know,quite realistically, that this just isn't very likely. Secrets or not, expert advice or not, reaching a goal likethis takes years of training, experience, skill development,a certain inner fire and motivation and a number of othercrucial factors.The same holds true on the internet. There's some greatadvice available. But how come it works so well for those giving the advice, and usually not so well for those takingit?Well, it's due to the same reason that I won't be hitting a 96 mile-per-hour fastball for a 450 foot homerun anytimesoon, despite all of Barry's gracious help. I just haven'tdeveloped the necessary skills to properly execute theadvice. I don't have the eye, the bat speed or the power,yet. So, What Is One To Do?The answer is to backtrack - to return to the basics.Guru tactics or not, without a like amount of first handexperience, without 'name brand' recognition and withoutfriends and colleagues to leverage your efforts, the goingcan be understandably rocky at first.Instead, recognize the skills that have led to theirsuccess. Focus on these, make them your foundation ... andTHEN build your house. * Settle for nothing less than developing exceptionalcommunication skills. The written word still rules the web.Quick tip: Learn to write like you talk, not like you write.* Build and NUTURE your list. Sure, almost everyone knowshow important it is to build a list ... and it's hardenough. But the truth is building the list is theeasier part. The real challenge is in keeping your listinterested and responsive. Again, content and communicationskills are vital here. * Help others. This builds your reputation, as well as cultivates a network of resources, both informational andsales building. Somewhere down the road your friends maybe excellent Joint Venture partners and/or Affiliates.* Remember that the great majority of surfers are lookingfor information, not products. Many ezine ads and websitesare 'tuned out' for the same reasons we change the TVchannel during commercials. So, provide information, andthen promote that information.* Inject your personality. Not pleasing everybody isbetter than not pleasing anybody when people just can't geta feel for you.* Get your name out there. Write articles, post atforums, submit 'subscriber introductions' or 'subscriberfeedback' where accepted. Brand, brand, brand for trustand credibility.* Be unique. Stand out from the pack. Ads, ezines andwebsites can quickly blur into the mass of 'sameness'. Great copy and website design is wasted if the message is"same old, same old".*Spend quality time with your Affiliates. Encourage andteach those who are making the extra effort.Follow these basics and learn these skills. Sure, yourfavorite Guru can put up a new site, start promoting andquickly get a good response. But only because he or shehas already built a solid foundation.So, don't be tempted to jump ahead before you can even seethose 96 mile-per-hour fastballs. Progress through thebasics and you just may find yourself hitting them out ofthe park.
Return,The,Basics,For,Web,Succ