Powerful,Keys,online,Advertisi marketing 5 Powerful Keys To online Advertising Success
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5 Powerful Keys To online Advertising SuccessCopyright [C] 2002 Shahnaz Rauf, snzeport.com 1. Develop Trust Think about it... you dont justbuy, you buy from specific shops. If some daysthose shops... Your shops are closed for somereason, you wait for them to re-open. Yes... youdont just go to any hair dresser, you have yourvery own specific hair dresser or clothes shop,or even coffee/ diner. You arent satisfied withanything less.Why do you do so- Usually it is because you feelthey are sensitive to your very special needsand their services are meant just for you. Henceyou believe in them totally... even to the pointof accepting price hikes without a murmur.So Win your customers trust:- Do not be cold/ impersonal... be warm and outgoing.- Do not sell outright and show you are after theirmoney.- Inform them honestly and make them feel that youhave their well being at heart.- Be Sensitive to their needs and advise sincerely.- Make them develop a sense of belonging to yourinner circle this is a very powerful motivator...you belong to a culture/ country/organization/system of belief and you are fiercely loyal toit. So make your customers belong to you.2. Repetition is the key To Advertising success-keep repeating your ads until people notice you.They begin to develop an image/aura about you.Then ultimately their level of awareness reaches acrescendo where they simply cant ignore you anylonger. Yes their psychological gear shifts forcingthem to try you out or burst.Yes... you need to be seen everywhere at the sametime and create a buzz about yourself. Theconcept that your sales message needs to be seenat least 7-10 times before it sinks in holdstrue even today. This also works towards developingtrust... Since you are advertising so aggressively,logic follows that you are getting sales and youmust be good.3. Strategic Planning- Before you can launch yoursatellite... Oops! Website into cyberspace you needto plan... yes you need a rock solid advertisingstrategy. You need a:- Long term Plan: This is to ensure long termsurvival. Search Engine Submission, Power Linking;Content development and promotion through articles,viral strategies; Power branding; Newsletter/mailing list are some long term strategies thatwill enable you to develop a truly set it andforget it business.- Short term Power Plan: This is to ensureimmediate climax and comprises: Site Blasts; safelists; ezine advertising; guaranteed visitors;press releases; TV/Radio ads.Advertising is a never ending cycle. Winter monthsOctober to March are best for short term strategies,while summer months may be geared more towardsdevelopment and long term planning.4. Target your Market- For maximum effect you needto target your niche market... yes, reach thosepeople who are most likely to use / are reallyinterested in your product/services. Say if youare selling toys... you will get powerful resultsif you advertise on TV channels usually watched bykids, or on kids websites.5. Leverage To Power If you are familiar withbasic principles of mechanics, leverage is theconcept that a very small push at one end of alever produces a gigantic movement at the otherend (ie. a very small effort gives you a big return).Or in terms of a chemical reaction, if you rememberyour high school chemistry, you will recall thata catalyst is a chemical stimulant the addition ofmicroscopic quantities of which can trigger megasized changes in a chemical reaction.In essence you need the power of leverage, that issmall actions to produce gigantic results. Simplyput you need a power blast to launch in to orbit. Toachieve this- Grab the best bang for your bucks advertisingcombos.- Go in to Joint ventures advertising/ promotion .- Grab Special offers etc.Just keep your eyes, ears and e-mail boxes open.You will discover a whole treasure trove ofmegalithic advertising up for grabs. Use it.------------------------------------------------------Shahnaz Rauf is a freelancer actively seeking writingprojects. She is also The Editor of The MonsterTwister a Newsletter helping ordinary web ownersachieve extraordinary heights without losing theirshirts. To Subscribemailto:[email protected] Orvisit her website at http://www.snzeport.com----------------------------------------------------
Powerful,Keys,online,Advertisi