Fonts,for,Your,Website,amp,#58 marketing Fonts for Your Website: Is it Just a Matter of style
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The choice of font you use at your website can be affectedby so many different elements: personal taste, style, screenresolution and size, operating system, monitor age,background and - not last - readability and ease of use.The most common font used for print ant the Web is Times New Roman. This is the default font of manyapplications including most of the Microsoft Office Suites. That is not to say it's the most readable orcomfortable font; on the contrary, Arial, Courier andVerdana are considered more readable.A study conducted at Wichita State University in 2002titled: A Comparison of Popular Online Fonts: Which Size and Type is Best? found these amazing results:Times New Roman was deemed the least preferred fontin 10 or 12 point size.Arial was most preferred in the 12 point size and Verdanawas the most preferred in the 10 point size.Overall, Verdana was the most preferred font for readabilityand ease of comprehension.The fonts considered most legible are Arial, Courier andVerdana.As far as looks, Times New Roman and Georgia are preferredover the others.All the above appears to imply that for design choices, likewhen a large font is used as a decoration, Times New Romanor Georgia is the choice.For general speed of reading and less strain on the eyesit's Arial if using a small font.Verdana was the choice for best compromise betweenlegibility and speed.All the above should be included in the building plans foryour website since they can affect the looks of so manyitems, such as: Headlines, header tags, choice of colors,links, contrast and decoration.You can compensate for many elements of styling by usingdifferent fonts and sizes. For example, if you are superimposing text upon a graphic perhaps it would be best tomake the font bigger to help the eye separate the font from the image.The same common sense approach can be used for the bodyareas: use colors that will bring out the text and make iteasy for your visitors to read your website. Don't use darkfonts on a dark background because they are very hard toread.Likewise, do your best to copy well established conventionby making the colors of your HTML links in standard colorssuch as blue for unvisited, purple for visited and so on.Overall, don't use more than 3 types of fonts on yourwebsite and do your best to include the "Big Picture" inyour design. Show a few completed sketches to your friendsand family and ask their opinion. Revise and re-do as oftenas needed. As a time saving measure, make sure to use CSS (CascadingStyle Sheets) for your website design because it allows youto change the font style of a complete website by justchanging the information in the style sheet. A real timesaver when you have a 100 page website.Above all, your website should have its own theme and style.It should have text that invites the visitor to explore moreand be easy to read and understand. The visual load on theeyes should be as small as possible to prevent fatigue. The general look should be one of integrated design withuser friendliness as its ultimate purpose.============================================== by Francisco Aloy(C)2004 Francisco Aloy==============================================Agreement reminder, not part of the article:Please include my working hyperlink in the resource box. Remove paragraph before posting. Article Tags: Most Preferred
Fonts,for,Your,Website,amp,#58