Images,for,your,website...What marketing Images for your website...What is OK to Use?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Pairing your website content with images sends a powerfulmessage that text alone can't convey. Notice all the virtualeBook covers and software boxes used to describe products.They are used for one simple reason: they sell more!Getting images from the web is so easy, we tend to forgetsomeone created the image and should be paid for the use ofit. The first thing you should do when considering usingone, is getting permission from the creator/designer of thegraphic or image.You have to read the user agreement carefully before usingimages offered by some websites. Most of the time, they arefree for personal use but must be purchased for businessuse.There are many distributors of commercial graphics andimages catering to the needs of Webmasters. Some come insets of multiple indexed CD-ROM's with a searchabledatabase. Another good source is the return bin of retail computergoods stores, such as: CompUSA, Fry's and so on. I've foundhuge collections of commercial graphics for next to nothingbecause somebody opened the package and brought it back fora refund.Likewise, your digital camera can be a source of royaltyfree images. A word of warning: You still have to getpermission from the owner of any commercially protectedproduct you photograph; just because you photographsomething doesn't mean you own all the rights to the image.When you want to get an image from the web, the proper wayto acquire the image is to use the Print Screen button onyour keyboard and then paste the image into your favoritegraphics application. In this way, you won't be takingbandwidth that doesn't belong to you. Again, due diligenceon your part to get permission to use the image is a must.The most common formats for web images are GIF and JPEGbecause they offer good image quality with reasonable filesize. Do remember that images take up lots of resources andshould be used sparingly. One half of the country is stillusing dial up modems and you must design and edit yourwebsite to include them.A web based utility I've found very useful for testing theloading time of my websites is the Web Page Analyzer,located here:http://www.websiteoptimization.com/services/analyze/Use it to find the correct loading time of your web page. As a rule, most folks will wait 5 to 8 seconds for a pageto load; if it's more than that, you risk the chance ofvisitors hitting the back button.Remember that images should be used to enhance the messageyou are presenting to your visitors. They should have aprofessional, finished look to them. The last thing you want is for the images on your website tohave such an amateur look that they inspire questions aboutyour general competence. Remember: You never get a secondchance to make a first impression!============================================== by Francisco Aloy(C)2004 Francisco Aloy==============================================Agreement reminder, not part of the article:Please include my working hyperlink in the resource box. Remove paragraph before posting.
Images,for,your,website...What