Practical,Steps,Bringing,your, marketing 6 Practical Steps to Bringing your Brand to Life
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
STEP 1: Define Your Business FrameworkFirst define your business by outlining its vision and mission statements, and core values. A vision is a statement about what your organization wants to become, while your mission statement is a precise description of what an organization does. For example, the Westin Hotel chains vision statement is, Year after year, Westin and its people will be regarded as the best and most sought after hotel and resort management group in North America. While Wal-marts mission statement quite simply states, To give ordinary folk the chance to buy the same thing as rich people.Your core values should represent your fundamental values and beliefs that define how your business behaves, how it will value its customers, suppliers and staff. Some examples would be passion, accountability, and respect.STEP 2: Define Your Target MarketUnderstanding the ideal customer for your product is vital to your ability to remain relevant and competitive. Start by profiling your ideal customer along categories like sex, occupation, age group, education, geography, income, and buying habits.STEP 3: Define Your Value PropositionWhat compelling, unique value do you offer to your target market that they simply cannot ignore. Know your core competencies, what your business does best, and always remember, you can stand for only ONE thing or you will confuse the marketplace.STEP 4: Understand Your ProductGet to know your product intimately and what makes it distinctive and desirable to your target audience. What solutions do you offer customers? What are the features and benefits? Where is it positioned along price and quality? What value-added services do you offer?STEP 5: Create Your Brand Graphics and MessageA great logo visually represents your business and lets people know right away what you do. It should be accompanied by a tagline that clearly reinforces your value offer with very few words. For consistency, use a graphics standard which specifies corporate colors, treatments and type fonts that your company adheres to.STEP 6: Develop an Integrated Marketing PlanDevelop a plan centered around assuring every dollar you spend brings in more that $1 in return. If not, dont be afraid to stop and re-assess. Continual testing is the key to finding your best marketing mix. But stay away from the one-off approach of putting an ad in one magazine and sitting back waiting for the phone to ring. Rather, use an integrated approach that includes advertising, PR, sales promotion, etc. that creates a synergy and reinforces your campaign message. This makes it easier for your audience to recall. It also helps you develop that perception of omnipresence where your brand name seems to be everywhere.After youve completed these 6 steps, continually measure your brand against this checklist to ensure it stays strong:Is your message powerful and compelling enough to gain attention?s your offer attractive enough to distinguish you from the competition?Do you engage in creative ways to increase the profile of your company and its competitive advantages?Are you consistent and persistent using an integrated marketing approach? Does each mediums reinforce the other?
Practical,Steps,Bringing,your,