Become,The,ONE,With,Flashlight marketing Become The ONE With The Flashlight In A Dark Cave (Youll N
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
While the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life . When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, Im still waiting in line, I still wait ten minutes for a table, and Im seeing people STILL buying a lot. In fact, to put it in perspective, our business has made more just last month than most people make all year. What economy?Im telling you this to point out to you that the MEDIA wants you to be scared. FEAR SELLS RATINGS. The media is NOT focusing on the majority of healthy corporations, entrepreneurs and the millions of successful small businesses, and entrepreneurs doing well, starting new businesses and launching new products. Why? That wouldnt sell.So, the point is, 1) RELAX, and 2) you MUST completely unplug from the media . Otherwise, your marketing decisions will be affected negatively. Youll start acting like the herds of people out there, manipulated to be scared beyond belief when the reality is, your clients are still buying and theyre still interested in what you offer. In fact, they NEED you.That said, you will want to change your marketing to accommodate whats going on.In this uncertain climate, now is the time where winners will create their own thriving micro-economies. If youre prepared for different times, and have the right tools, there is no reason to worry about your financial future. You can create your own micro-economy, and a thriving one at that.The bottom line is you CAN make money, a lot of money, IF you approach things differently than youre approaching them now. Heres why: Your prospective clients still need your information. They still need your services, and theyre still spending mo-ney. BUT, theyre spending it with the entrepreneurs and businesses that provide tremendous, irresistible value.It doesnt matter whats going on, you will win if you can add real VALUE to your prospects and clients. To be irresistible, you MUST make yourself more valuable. Im not talking about the value you think youre offering now. Thats worked in the past, when markets were stronger. Im talking about adding SO much value, that people dont have a choice but to work with you. It doesnt matter what the overall conditions are, good or bad, when a solo-preneur makes herself more valuable personally and professionally, and creates more and new value in a business for her clients. Then, she prospers. Its Universal Law.When you are of service, in a BIG way, then you make money. And the only way to be of service in a BIG way is to let people know what youre doing. And that means getting out there to let people know what solutions you provide and adding value through high-content marketing. It means creating compelling marketing that WORKS.Your Client Attraction Assignment: Is your marketing currently working? If not, then youve GOT to learn how to do it, more than ever before. These times dont require basic marketing, they require advanced marketing and its your job to do WHATEVER it takes to get access to that high-level stuff. Beyond the basics Basics wont work anymore.Reposition yourself and present yourself as THE expert with THE solution to your customers needs and desires. Remember, THE person in possession of the flashlight in a dark cave will have everyone following her. She instantly becomes an irresistible leader and everyone in that cave will do anything and pay anything to follow her.Making yourself valuable means you bring your clients strategies others do not possess, strategies for success in current conditions. If you dont know what those strategies are, you must discover them (preferably from someone using those same strategies and doing very well) and do whatever you can to get your hands on them.
Become,The,ONE,With,Flashlight