Creating,Marketing,Presentatio marketing Creating A Marketing Presentation Kit
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
A good marketing kit can get your foot in thedoor with a new client, or can help your company get some attentionthrough the press. Here are a few tips to help you get going. Determining The Purpose: Before you jump headlong into creating your presentation kit, you willwant to put some thought into what the purpose of your kit will be.Who, for instance will be the intended audience? What is the goal, andhow do you intend to use it? If you can, have a conversation with thosepeople in your company (most likely your sales force) who are downthere on the front lines every day and will be using the kit more thananyone else. Get as much of their input as you can, taking care to findout what it is that they believe will help them do their job better,convey more information more easily, and to get more sales. Then makesure that you include or develop these materials as need be. Assembling the Material: The types of material that you will want to include are: a coverletter, a press release, a background and biographical page, a page oftestimonials (from satisfied customers or clients), and any marketingcollateral such as brochures, that you have already developed.Depending on the purpose of your kit, you may also want to includeprice lists, fliers, special promotions, press clippings, and awards aswell as a high resolution company logo.. Make sure that the material you include is attractive to the eye,easily readable, and contains plenty of graphics and photographs. Ifthe purpose of your kit it to get press, photographs will make the jobsof the media outlets a lot easier. If the kit is to show to potentialclients, photographs of the product in use or thumbnail sized headshots help the client to visualize the product in question or to playup the human angle in your business. Your press release should read like a news story and contain quotes andcontact information. There are lots of free tutorials online that willshow you how to construct a great press release, so check them out. The background/bio page should consist of a brief company history andperhaps a list of noted clients or customers. You should also includecontact information for the major players at your company, and thecover letter should be personally signed by your highest rankingofficer. You should also, of course, include a business card. If the kit isgoing out to a prospect or a current client, the salesperson's businesscard should be included. If the kit is going out to members of thepress, the card should be that of your PR person or company. Printing and Binding: All pages should be printed on high-quality company letterhead, andphotos should be in color. As far as binding, there are many optionsincluding spiral coil, or you can simply place the pages inside anattractive log folder. Binding machines, however, can give you afinished product with a more professional appearance and permanentfeel. They are inexpensive and easy to use, so you can tailor your kitsto a specific audience and have them ready to go out the door at amoment's notice. Article Tags: Press Release
Creating,Marketing,Presentatio